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Sustainable consumerism in the eyes of the Egyptian generation Z

Sustainable Consumerism is a topic that is still being explored and developed across nations and countries. With the rising challenges of sustainable development, corporate sustainability maintains its position as being extremely challenging and difficult to achieve. Moreover, the new generation of...

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Main Author: Khalil, Salma
Format: Thesis
Published: AUC Knowledge Fountain 2020
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access_status_str Open Access
author Khalil, Salma
author_browse Khalil, Salma
author_facet Khalil, Salma
author_sort Khalil, Salma
collection Thesis
dc_rights_str_mv The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy. The author has granted the American University in Cairo or its agents a non-exclusive license to archive this thesis, dissertation, paper, or record of study, and to make it accessible, in whole or in part, in all forms of media, now or hereafter known.
description Sustainable Consumerism is a topic that is still being explored and developed across nations and countries. With the rising challenges of sustainable development, corporate sustainability maintains its position as being extremely challenging and difficult to achieve. Moreover, the new generation of consumers and the world’s future leaders – generation Z – have their characteristics and expectations that are expected to change the whole industrial scene to achieve sustainable development. Meanwhile, Egyptian generation Z remains unexplored and ambiguous. This study aims at studying the behavioral aspects of Egyptian generation Z, their consumerism, ecological consciousness, and corporate expectations. It adopts qualitative methods using in-depth semi-structured interviews with a selected sample of participants representing the intended target segment. The study findings are represented in a framework showing four layers of sustainability: awareness, motivation, action, and advocacy, with implications on the consumer, government, and private sector.
format Thesis
id oai:fount.aucegypt.edu:etds-2492
institution American University in Cairo (Egypt)
last_indexed 2026-06-10T12:35:50.652Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from AUC Knowledge Fountain — bepress
publishDate 2020
publishDateRange 2020
publishDateSort 2020
publisher AUC Knowledge Fountain
publisherStr AUC Knowledge Fountain
record_format dspace
source_str AUC Knowledge Fountain — bepress
spelling oai:fount.aucegypt.edu:etds-2492 Sustainable consumerism in the eyes of the Egyptian generation Z Khalil, Salma Sustainable Consumerism is a topic that is still being explored and developed across nations and countries. With the rising challenges of sustainable development, corporate sustainability maintains its position as being extremely challenging and difficult to achieve. Moreover, the new generation of consumers and the world’s future leaders – generation Z – have their characteristics and expectations that are expected to change the whole industrial scene to achieve sustainable development. Meanwhile, Egyptian generation Z remains unexplored and ambiguous. This study aims at studying the behavioral aspects of Egyptian generation Z, their consumerism, ecological consciousness, and corporate expectations. It adopts qualitative methods using in-depth semi-structured interviews with a selected sample of participants representing the intended target segment. The study findings are represented in a framework showing four layers of sustainability: awareness, motivation, action, and advocacy, with implications on the consumer, government, and private sector. 2020-09-13T07:00:00Z thesis application/pdf https://fount.aucegypt.edu/etds/1484 https://fount.aucegypt.edu/context/etds/article/2492/viewcontent/Thesis_20Research_Salma_20Khalil_Final.pdf The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy. The author has granted the American University in Cairo or its agents a non-exclusive license to archive this thesis, dissertation, paper, or record of study, and to make it accessible, in whole or in part, in all forms of media, now or hereafter known. Theses and Dissertations AUC Knowledge Fountain Corporate sustainability||Generation Z||Consumerism||Sustainability||Developing Countries||Egypt
spellingShingle Corporate sustainability||Generation Z||Consumerism||Sustainability||Developing Countries||Egypt
Khalil, Salma
Sustainable consumerism in the eyes of the Egyptian generation Z
title Sustainable consumerism in the eyes of the Egyptian generation Z
title_full Sustainable consumerism in the eyes of the Egyptian generation Z
title_fullStr Sustainable consumerism in the eyes of the Egyptian generation Z
title_full_unstemmed Sustainable consumerism in the eyes of the Egyptian generation Z
title_short Sustainable consumerism in the eyes of the Egyptian generation Z
title_sort sustainable consumerism in the eyes of the egyptian generation z
topic Corporate sustainability||Generation Z||Consumerism||Sustainability||Developing Countries||Egypt
url https://fount.aucegypt.edu/etds/1484
https://fount.aucegypt.edu/context/etds/article/2492/viewcontent/Thesis_20Research_Salma_20Khalil_Final.pdf
work_keys_str_mv AT khalilsalma sustainableconsumerismintheeyesoftheegyptiangenerationz