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The effectiveness of the elements that frame cancer charity TV advertisements in Egypt: A case study on 57357 CCHF
This study analyzed the elements that frame the cancer charity TV advertisements in Egypt and examined the reasons behind its effectiveness from the creator’s point of view. 57357 CCHF was taken as a case study, as it is considered to be one of the well-branded charity organizations that uses TV a...
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AUC Knowledge Fountain
2019
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