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Nudging Users Towards Data Privacy

The internet challenges users' privacy in unpreceded ways. Technology companies collect massive amounts of data from online users. They use algorithms that can track and analyze each activity by each user. Even though many users worry about their online privacy, they keep revealing more personal dat...

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Main Author: Hanafy, Ossama
Format: Thesis
Published: AUC Knowledge Fountain 2022
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access_status_str Open Access
author Hanafy, Ossama
author_browse Hanafy, Ossama
author_facet Hanafy, Ossama
author_sort Hanafy, Ossama
collection Thesis
description The internet challenges users' privacy in unpreceded ways. Technology companies collect massive amounts of data from online users. They use algorithms that can track and analyze each activity by each user. Even though many users worry about their online privacy, they keep revealing more personal data. This study explores the causes behind online privacy erosion. While tech companies and governments aim to achieve economic and political goals, users are motivated by social motives. Online Privacy erosion leads to many harms to individuals and societies while collecting, processing, and disseminating data. Moreover, this study argues that the current legal approaches, especially the GDPR and the Egyptian law for data protection, fail to effectively protect data privacy because they could not overcome the complexity of data privacy. Online users act irrationally due to several influences that affect their decisions and undermine their ability to manage their privacy. Therefore, this study argues that applying the libertarian paternalism theory on online privacy would help to promote privacy. Nudging users towards online privacy can be done by architecting choices in a manner that alters users' behavior in a predictable way without omitting any options or changing their economic incentives. Nudges preserve online self-management because they do not forbid any options. They also overcome the privacy complexity by simplifying the options. Finally, this study introduces some nudges designs that can enhance users to protect their privacy.
format Thesis
id oai:fount.aucegypt.edu:etds-2894
institution American University in Cairo (Egypt)
last_indexed 2026-06-10T12:35:51.500Z
license_str Not specified — see source repository
provenance_str_mv Harvested via OAI-PMH from AUC Knowledge Fountain — bepress
publishDate 2022
publishDateRange 2022
publishDateSort 2022
publisher AUC Knowledge Fountain
publisherStr AUC Knowledge Fountain
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source_str AUC Knowledge Fountain — bepress
spelling oai:fount.aucegypt.edu:etds-2894 Nudging Users Towards Data Privacy Hanafy, Ossama The internet challenges users' privacy in unpreceded ways. Technology companies collect massive amounts of data from online users. They use algorithms that can track and analyze each activity by each user. Even though many users worry about their online privacy, they keep revealing more personal data. This study explores the causes behind online privacy erosion. While tech companies and governments aim to achieve economic and political goals, users are motivated by social motives. Online Privacy erosion leads to many harms to individuals and societies while collecting, processing, and disseminating data. Moreover, this study argues that the current legal approaches, especially the GDPR and the Egyptian law for data protection, fail to effectively protect data privacy because they could not overcome the complexity of data privacy. Online users act irrationally due to several influences that affect their decisions and undermine their ability to manage their privacy. Therefore, this study argues that applying the libertarian paternalism theory on online privacy would help to promote privacy. Nudging users towards online privacy can be done by architecting choices in a manner that alters users' behavior in a predictable way without omitting any options or changing their economic incentives. Nudges preserve online self-management because they do not forbid any options. They also overcome the privacy complexity by simplifying the options. Finally, this study introduces some nudges designs that can enhance users to protect their privacy. 2022-06-15T07:00:00Z thesis application/pdf https://fount.aucegypt.edu/etds/1875 https://fount.aucegypt.edu/context/etds/article/2894/viewcontent/ossama_hanafy_thesis.pdf Theses and Dissertations AUC Knowledge Fountain Online Privacy – Data Protection - Libertarian Paternalism – Nudges –– Online Self-management Law Legal Theory Other Legal Studies
spellingShingle Online Privacy – Data Protection - Libertarian Paternalism – Nudges –– Online Self-management
Law
Legal Theory
Other Legal Studies
Hanafy, Ossama
Nudging Users Towards Data Privacy
title Nudging Users Towards Data Privacy
title_full Nudging Users Towards Data Privacy
title_fullStr Nudging Users Towards Data Privacy
title_full_unstemmed Nudging Users Towards Data Privacy
title_short Nudging Users Towards Data Privacy
title_sort nudging users towards data privacy
topic Online Privacy – Data Protection - Libertarian Paternalism – Nudges –– Online Self-management
Law
Legal Theory
Other Legal Studies
url https://fount.aucegypt.edu/etds/1875
https://fount.aucegypt.edu/context/etds/article/2894/viewcontent/ossama_hanafy_thesis.pdf
work_keys_str_mv AT hanafyossama nudginguserstowardsdataprivacy