Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
An Analysis of Speech Acts in Egyptian Billboard Advertising
The present study explores the realization of speech acts in 80 Egyptian billboard advertisements from five different locations in Greater Cairo, in an attempt to identify the most dominant types of speech acts utilized in such billboard advertising. Further examination of the linguistic elements in...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
AUC Knowledge Fountain
2023
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| Summary: | The present study explores the realization of speech acts in 80 Egyptian billboard advertisements from five different locations in Greater Cairo, in an attempt to identify the most dominant types of speech acts utilized in such billboard advertising. Further examination of the linguistic elements in advertisements is conducted to identify the most salient syntactic structures constructing them. The study starts with a quantitative approach and ends with a qualitative content analysis based on framework of Searle’s (1969) Speech Act Theory. The findings of the study reveal that the most frequently employed speech act types are representatives, directives, commissives, and expressives respectively. The identified speech acts in billboard advertisements are utilized as persuasive tools to convey the ad messages and persuade audiences to buy or use advertised products and services. Furthermore, the grammatical structures comprising speech acts in advertisements are used to fulfill the pragmatic functions of Egyptian advertisements. |
|---|