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An Analysis of Speech Acts in Egyptian Billboard Advertising
The present study explores the realization of speech acts in 80 Egyptian billboard advertisements from five different locations in Greater Cairo, in an attempt to identify the most dominant types of speech acts utilized in such billboard advertising. Further examination of the linguistic elements in...
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| Format: | Thesis |
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AUC Knowledge Fountain
2023
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| _version_ | 1867613422145765376 |
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| access_status_str | Open Access |
| author | Abdelkareem, Wissam |
| author_browse | Abdelkareem, Wissam |
| author_facet | Abdelkareem, Wissam |
| author_sort | Abdelkareem, Wissam |
| collection | Thesis |
| description | The present study explores the realization of speech acts in 80 Egyptian billboard advertisements from five different locations in Greater Cairo, in an attempt to identify the most dominant types of speech acts utilized in such billboard advertising. Further examination of the linguistic elements in advertisements is conducted to identify the most salient syntactic structures constructing them. The study starts with a quantitative approach and ends with a qualitative content analysis based on framework of Searle’s (1969) Speech Act Theory. The findings of the study reveal that the most frequently employed speech act types are representatives, directives, commissives, and expressives respectively. The identified speech acts in billboard advertisements are utilized as persuasive tools to convey the ad messages and persuade audiences to buy or use advertised products and services. Furthermore, the grammatical structures comprising speech acts in advertisements are used to fulfill the pragmatic functions of Egyptian advertisements. |
| format | Thesis |
| id | oai:fount.aucegypt.edu:etds-3087 |
| institution | American University in Cairo (Egypt) |
| last_indexed | 2026-06-10T12:35:53.165Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from AUC Knowledge Fountain — bepress |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | AUC Knowledge Fountain |
| publisherStr | AUC Knowledge Fountain |
| record_format | dspace |
| source_str | AUC Knowledge Fountain — bepress |
| spelling | oai:fount.aucegypt.edu:etds-3087 An Analysis of Speech Acts in Egyptian Billboard Advertising Abdelkareem, Wissam The present study explores the realization of speech acts in 80 Egyptian billboard advertisements from five different locations in Greater Cairo, in an attempt to identify the most dominant types of speech acts utilized in such billboard advertising. Further examination of the linguistic elements in advertisements is conducted to identify the most salient syntactic structures constructing them. The study starts with a quantitative approach and ends with a qualitative content analysis based on framework of Searle’s (1969) Speech Act Theory. The findings of the study reveal that the most frequently employed speech act types are representatives, directives, commissives, and expressives respectively. The identified speech acts in billboard advertisements are utilized as persuasive tools to convey the ad messages and persuade audiences to buy or use advertised products and services. Furthermore, the grammatical structures comprising speech acts in advertisements are used to fulfill the pragmatic functions of Egyptian advertisements. 2023-06-15T07:00:00Z thesis application/pdf https://fount.aucegypt.edu/etds/2056 https://fount.aucegypt.edu/context/etds/article/3087/viewcontent/wissam_ahmad_abdelkareem_thesis.pdf Theses and Dissertations AUC Knowledge Fountain Speech Acts (SAs) – Egyptian Billboard Advertisements – Pragmatics - Advertising Adult and Continuing Education Arabic Language and Literature Arabic Studies Higher Education and Teaching Other Languages, Societies, and Cultures |
| spellingShingle | Speech Acts (SAs) – Egyptian Billboard Advertisements – Pragmatics - Advertising Adult and Continuing Education Arabic Language and Literature Arabic Studies Higher Education and Teaching Other Languages, Societies, and Cultures Abdelkareem, Wissam An Analysis of Speech Acts in Egyptian Billboard Advertising |
| title | An Analysis of Speech Acts in Egyptian Billboard Advertising |
| title_full | An Analysis of Speech Acts in Egyptian Billboard Advertising |
| title_fullStr | An Analysis of Speech Acts in Egyptian Billboard Advertising |
| title_full_unstemmed | An Analysis of Speech Acts in Egyptian Billboard Advertising |
| title_short | An Analysis of Speech Acts in Egyptian Billboard Advertising |
| title_sort | analysis of speech acts in egyptian billboard advertising |
| topic | Speech Acts (SAs) – Egyptian Billboard Advertisements – Pragmatics - Advertising Adult and Continuing Education Arabic Language and Literature Arabic Studies Higher Education and Teaching Other Languages, Societies, and Cultures |
| url | https://fount.aucegypt.edu/etds/2056 https://fount.aucegypt.edu/context/etds/article/3087/viewcontent/wissam_ahmad_abdelkareem_thesis.pdf |
| work_keys_str_mv | AT abdelkareemwissam ananalysisofspeechactsinegyptianbillboardadvertising AT abdelkareemwissam analysisofspeechactsinegyptianbillboardadvertising |