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Revisiting the Diffusion of Innovations Theory in the Digital Era: Adoption of Artificial Intelligence in Social Media
The present study aims at revisiting the applicability of Rogers’ diffusion of innovations theory in the digital era, particularly in relation to recent advancements in Artificial Intelligence and their use in social media. The role of generational differences in influencing the adoption and non-ado...
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AUC Knowledge Fountain
2025
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