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Commercial Pressures and Editorial Independence: Egyptian Journalists' Perceptions of Advertiser Influence in Contemporary Media
This thesis explores the complex interplay between commercial imperatives and editorial autonomy in Egypt’s contemporary media landscape, focusing on journalists’ perceptions of advertising influence. Drawing on Cognitive Dissonance Theory (CDT) and informed by Political Economy and Institutional Th...
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| Format: | Thesis |
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AUC Knowledge Fountain
2025
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