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The Tagamo3 Accent: Linguistic Stylization, Enregisterment, and Social Meaning in Egyptian Digital Discourse

This thesis investigates the Tagamo3 Accent (TA), a socially recognizable speech style associated with elite urban Egyptian identity, through a qualitative multimodal discourse analysis of twelve Egyptian TikTok videos, including both naturally occurring lifestyle and influencer content as well as p...

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Main Author: Abdelaziz, Jannah M
Format: Thesis
Published: AUC Knowledge Fountain 2026
Subjects:
Tagamo3 Accent; enregisterment; stylization; indexicality; sociolinguistic variation; Egyptian Arabic; digital discourse; TikTok; code-switching; linguistic capital.
Applied Linguistics
Bilingual, Multilingual, and Multicultural Education
First and Second Language Acquisition
Language Description and Documentation
Linguistics
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https://fount.aucegypt.edu/etds/2777
https://fount.aucegypt.edu/context/etds/article/3838/viewcontent/6_Complete_Thesis_Ganna_Abdelaziz.pdf

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