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The impact of sociocultural factors on multinational companies in ghana
A thesis submitted to the department of marketing and corporate strategy, school of business, college of humanities and social sciences kwame nkrumah university of science and technology, kumasi, ghana, in partial fulfillment of the requirements for the degree of master of business administration in...
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| Format: | Thesis |
| Language: | English |
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KNUST
2024
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| _version_ | 1867613139129860096 |
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| access_status_str | Open Access |
| author | QUANSAH ESTHER TWUMASIWAA |
| author_browse | QUANSAH ESTHER TWUMASIWAA |
| author_facet | QUANSAH ESTHER TWUMASIWAA |
| author_sort | QUANSAH ESTHER TWUMASIWAA |
| collection | Thesis |
| description | A thesis submitted to the department of marketing and corporate strategy, school of business, college of humanities and social sciences kwame nkrumah university of science and technology, kumasi, ghana, in partial fulfillment of the requirements for the degree of master of business administration in strategic management and consulting |
| format | Thesis |
| id | oai:ir.knust.edu.gh:123456789/15298 |
| institution | KNUST (Ghana) |
| language | English |
| last_indexed | 2026-06-10T12:31:23.640Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from KNUSTSpace — Kwame Nkrumah University of Science & Technology (Ghana) |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | KNUST |
| publisherStr | KNUST |
| record_format | dspace |
| source_str | KNUSTSpace — Kwame Nkrumah University of Science & Technology (Ghana) |
| spelling | oai:ir.knust.edu.gh:123456789/15298 The impact of sociocultural factors on multinational companies in ghana QUANSAH ESTHER TWUMASIWAA A thesis submitted to the department of marketing and corporate strategy, school of business, college of humanities and social sciences kwame nkrumah university of science and technology, kumasi, ghana, in partial fulfillment of the requirements for the degree of master of business administration in strategic management and consulting This study addresses the concept of socio-cultural factors and the performance of multinational corporations. Multinational companies operate in different host countries around the world and have to deal with different economic, political, legal, socio-cultural and technological factors. One of the essential elements of the business environment is the socio-cultural environment. The sociocultural environment is a combination of social and cultural factors. Strong interactions exist between them, making it very difficult to assess their individual impact on the operations of multinational corporations. Socio-cultural factors are among the most important environmental factors that have a significant impact on the economic activities and performance of multinational corporations. In addition, socio-cultural factors are beyond the control of overseas subsidiary managers. The purpose of this paper is to explain the impact of certain socio-cultural factors on the performance of Ghana. Based on the results obtained, the contribution of the work is reflected in the determination of the main socio-cultural factors that multinational companies should consider to assess the actual performance of their Company 2024-01-23T08:51:53Z 2024-01-23T08:51:53Z 2023 Thesis https://ir.knust.edu.gh/handle/123456789/15298 en application/pdf KNUST |
| spellingShingle | QUANSAH ESTHER TWUMASIWAA The impact of sociocultural factors on multinational companies in ghana |
| title | The impact of sociocultural factors on multinational companies in ghana |
| title_full | The impact of sociocultural factors on multinational companies in ghana |
| title_fullStr | The impact of sociocultural factors on multinational companies in ghana |
| title_full_unstemmed | The impact of sociocultural factors on multinational companies in ghana |
| title_short | The impact of sociocultural factors on multinational companies in ghana |
| title_sort | impact of sociocultural factors on multinational companies in ghana |
| url | https://ir.knust.edu.gh/handle/123456789/15298 |
| work_keys_str_mv | AT quansahesthertwumasiwaa theimpactofsocioculturalfactorsonmultinationalcompaniesinghana AT quansahesthertwumasiwaa impactofsocioculturalfactorsonmultinationalcompaniesinghana |