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Green consciousness and consumer buying behaviour in a developing country: a study of Ghanaian consumers

A thesis submitted to the Department Of Marketing And Corporate Strategy, School Of Business, KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY, in partial fulfillment of the requirement for the award of masters degree of Masters of business administration

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Bibliographic Details
Main Author: Tawiah, Harriet Astra
Format: Thesis
Language:English
Published: KNUST 2024
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Summary:A thesis submitted to the Department Of Marketing And Corporate Strategy, School Of Business, KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY, in partial fulfillment of the requirement for the award of masters degree of Masters of business administration