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Assessing the impact of emotional intelligence on employee customer service delivery: A case study of banking sector in Ghana

A thesis submitted to the Department of Social Sciences of the Kwame Nkrumah University of Science and Technology in partial fulfillment of the award of the degree of Master of Business Administration (Human Resources Management).

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Main Author: Kportufe, Joyce
Format: Thesis
Language:English
Published: 2015
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access_status_str Open Access
author Kportufe, Joyce
author_browse Kportufe, Joyce
author_facet Kportufe, Joyce
author_sort Kportufe, Joyce
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description A thesis submitted to the Department of Social Sciences of the Kwame Nkrumah University of Science and Technology in partial fulfillment of the award of the degree of Master of Business Administration (Human Resources Management).
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id oai:ir.knust.edu.gh:123456789/7645
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language English
last_indexed 2026-06-10T12:31:22.621Z
license_str Not specified — see source repository
provenance_str_mv Harvested via OAI-PMH from KNUSTSpace — Kwame Nkrumah University of Science & Technology (Ghana)
publishDate 2015
publishDateRange 2015
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source_str KNUSTSpace — Kwame Nkrumah University of Science & Technology (Ghana)
spelling oai:ir.knust.edu.gh:123456789/7645 Assessing the impact of emotional intelligence on employee customer service delivery: A case study of banking sector in Ghana Kportufe, Joyce A thesis submitted to the Department of Social Sciences of the Kwame Nkrumah University of Science and Technology in partial fulfillment of the award of the degree of Master of Business Administration (Human Resources Management). Many banks in Ghana have been faced with customer litigations and customer base reduction leading to business failures, customer corporate disputes and sometimes closures by regulatory authorities. Efforts by bank managers to improve on customer service has led to the enactment of different policies. In order to achieve the objectives of the study, two sets of questionnaires were administered to 100 employees and 100 customers operating within the Accra and Tema Metropolis with focus on five banks using convenience sampling techniques. It was generally observed that customers prefer to deal with employees who have a higher level of emotional intelligence compared to employees who have a lower level of emotional intelligence. The findings further show that a higher level of employee emotional intelligence has a positive effect on customer service irrespective of the location of the bank. A Majority of the banks were however not aware or had little knowledge about emotional intelligence as a tool for superior customer service. The study concluded that banks that had benefited from higher employee emotional intelligence did not only increase their customer base but their employees also acquired an added advantage if employee training was accompanied with monitoring, technical skills and expertise, access to management, counseling and education and a reputation for improving emotional intelligence. The study recommends that banks need to recognize the potential advantages of seeking out and hiring employees with higher levels of emotional intelligence. Also bank managers can train employees to acquire high emotional intelligence skills. Moreover managers must be involved in mentoring subordinates to acquire and use these emotional intelligence skills to solve customer service-related problems. Government and policy makers should play a dual role as both facilitators and educators in encouraging educational institutions and business organizations to train students and employees to be emotionally intelligent in order to promote employee emotional intelligence. Following from the conclusions and recommendation a more detailed research on emotional intelligence involving other non-financial organizations from the private and public sectors is highly recommended. KNUST 2015-08-25T11:47:55Z 2023-04-19T22:53:43Z 2015-08-25T11:47:55Z 2023-04-19T22:53:43Z 2014-07-25 Thesis https://ir.knust.edu.gh/handle/123456789/7645 en application/pdf
spellingShingle Kportufe, Joyce
Assessing the impact of emotional intelligence on employee customer service delivery: A case study of banking sector in Ghana
title Assessing the impact of emotional intelligence on employee customer service delivery: A case study of banking sector in Ghana
title_full Assessing the impact of emotional intelligence on employee customer service delivery: A case study of banking sector in Ghana
title_fullStr Assessing the impact of emotional intelligence on employee customer service delivery: A case study of banking sector in Ghana
title_full_unstemmed Assessing the impact of emotional intelligence on employee customer service delivery: A case study of banking sector in Ghana
title_short Assessing the impact of emotional intelligence on employee customer service delivery: A case study of banking sector in Ghana
title_sort assessing the impact of emotional intelligence on employee customer service delivery a case study of banking sector in ghana
url https://ir.knust.edu.gh/handle/123456789/7645
work_keys_str_mv AT kportufejoyce assessingtheimpactofemotionalintelligenceonemployeecustomerservicedeliveryacasestudyofbankingsectoringhana