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Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010
This research examines the portrayal of women as message sources in advertisements appearing in Drum magazine 1981-2010, an important time period that captures South Africa's transition from Apartheid rule to a time when the equality of women has been recognised more formally.
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| Format: | Thesis |
| Language: | English |
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School of Management Studies
2015
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