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Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010
This research examines the portrayal of women as message sources in advertisements appearing in Drum magazine 1981-2010, an important time period that captures South Africa's transition from Apartheid rule to a time when the equality of women has been recognised more formally.
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
School of Management Studies
2015
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| _version_ | 1867613167558852608 |
|---|---|
| access_status_str | Open Access |
| author | Jere, Mlenga Golden |
| author2 | Burgess, Steven Michael |
| author_browse | Burgess, Steven Michael Jere, Mlenga Golden |
| author_facet | Burgess, Steven Michael Jere, Mlenga Golden |
| author_sort | Jere, Mlenga Golden |
| collection | Thesis |
| description | This research examines the portrayal of women as message sources in advertisements appearing in Drum magazine 1981-2010, an important time period that captures South Africa's transition from Apartheid rule to a time when the equality of women has been recognised more formally. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/10974 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:31:50.330Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2015 |
| publishDateRange | 2015 |
| publishDateSort | 2015 |
| publisher | School of Management Studies |
| publisherStr | School of Management Studies |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/10974 Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010 Jere, Mlenga Golden Burgess, Steven Michael Management Studies This research examines the portrayal of women as message sources in advertisements appearing in Drum magazine 1981-2010, an important time period that captures South Africa's transition from Apartheid rule to a time when the equality of women has been recognised more formally. 2015-01-02T09:07:32Z 2015-01-02T09:07:32Z 2011 Doctoral Thesis Doctoral PhD http://hdl.handle.net/11427/10974 eng application/pdf School of Management Studies Faculty of Commerce University of Cape Town |
| spellingShingle | Management Studies Jere, Mlenga Golden Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010 |
| thesis_degree_str | Doctoral |
| title | Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010 |
| title_full | Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010 |
| title_fullStr | Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010 |
| title_full_unstemmed | Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010 |
| title_short | Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010 |
| title_sort | advertising to low income consumers portrayals of women in drum magazine advertisements 1981 2010 |
| topic | Management Studies |
| url | http://hdl.handle.net/11427/10974 |
| work_keys_str_mv | AT jeremlengagolden advertisingtolowincomeconsumersportrayalsofwomenindrummagazineadvertisements19812010 |