Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
A study to establish the possible impact value management can have on the briefing stage of projects in the advertising industry
The advertising industry is one that is barraged with problems that are found both within the agency environment and within the client-agency relationship. The problems identified have been categorised, by this report, into the areas: the agency environment that has changed due to technology; the in...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
Department of Construction Economics and Management
2016
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!