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Use of synaesthesias and informal consumer communities in empowering wine consumers
Includes bibliographical references.
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| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
GSB: Faculty
2016
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| Subjects: | |
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| _version_ | 1867613481458466817 |
|---|---|
| access_status_str | Open Access |
| author | Buxton, Ian |
| author_browse | Buxton, Ian |
| author_facet | Buxton, Ian |
| author_sort | Buxton, Ian |
| collection | Thesis |
| description | Includes bibliographical references. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/16398 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:36:50.241Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2016 |
| publishDateRange | 2016 |
| publishDateSort | 2016 |
| publisher | GSB: Faculty |
| publisherStr | GSB: Faculty |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/16398 Use of synaesthesias and informal consumer communities in empowering wine consumers Buxton, Ian Wine Business Management Includes bibliographical references. A three phase investigation into the utility of wine consumer opinion as a viable source of information to wine consumers in South Africa. The research demonstrates that existing marketing and expert opinion is inappropriately constructed, using paradigms that are overly simplistic or language that is not valued by consumers. The paper further investigates the use of visual representations of wine to communicate the "tasting notes" of consumers, providing a first access trigger which can be quickly and accurately interpreted into an assessable taste for the wine. Lastly it examines the benefits of using consumers to provide narrative reviews of the wine, in whatever terms they choose, to represent the consumption experience of the wine. 2016-01-15T14:16:35Z 2016-01-15T14:16:35Z 2010 Master Thesis Masters MCom http://hdl.handle.net/11427/16398 eng application/pdf GSB: Faculty Faculty of Commerce University of Cape Town |
| spellingShingle | Wine Business Management Buxton, Ian Use of synaesthesias and informal consumer communities in empowering wine consumers |
| thesis_degree_str | Master's |
| title | Use of synaesthesias and informal consumer communities in empowering wine consumers |
| title_full | Use of synaesthesias and informal consumer communities in empowering wine consumers |
| title_fullStr | Use of synaesthesias and informal consumer communities in empowering wine consumers |
| title_full_unstemmed | Use of synaesthesias and informal consumer communities in empowering wine consumers |
| title_short | Use of synaesthesias and informal consumer communities in empowering wine consumers |
| title_sort | use of synaesthesias and informal consumer communities in empowering wine consumers |
| topic | Wine Business Management |
| url | http://hdl.handle.net/11427/16398 |
| work_keys_str_mv | AT buxtonian useofsynaesthesiasandinformalconsumercommunitiesinempoweringwineconsumers |