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The commercialisation of the celebrity brand and the exploitation thereof
Celebrities' prominence in our daily lives cannot be underestimated. It is therefore quite hard to imagine that little has been written about the confluence of celebrity and the law. Celebrity law, particularly the mercantile element thereof, deserves greater attention. Celebrity's freely use their...
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| Format: | Thesis |
| Language: | English |
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Department of Commercial Law
2016
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