Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
The commercialisation of the celebrity brand and the exploitation thereof
Celebrities' prominence in our daily lives cannot be underestimated. It is therefore quite hard to imagine that little has been written about the confluence of celebrity and the law. Celebrity law, particularly the mercantile element thereof, deserves greater attention. Celebrity's freely use their...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
Department of Commercial Law
2016
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!