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An investigation into the influence of targeted-Facebook advertising through mobile devices on South African consumers' advertisement perceptions
Digital advertising has become a multi-billion-dollar industry; and it is growing tremendously each year. In times of strong market dynamics, marketers are particularly aware of Facebook advertising as a powerful advertising form. The dynamic market situation also magnifies the need for marketers to...
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| Format: | Thesis |
| Language: | English |
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School of Management Studies
2021
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