Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Investigating factors that influence the purchase behaviour of green cosmetic products amongst female consumers in South Africa
Current generations have come to realise that their consumption of harmful products is what has contributed in the degradation of the environment. In an attempt to alleviate the environmental problems consumers have embraced the green purchasing behaviour. This notwithstanding, there has been an inc...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
School of Economics
2022
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867614035303727104 |
|---|---|
| access_status_str | Open Access |
| author | Mahowa, Vimbai |
| author2 | Dlamini, Siphiwe |
| author_browse | Dlamini, Siphiwe Mahowa, Vimbai |
| author_facet | Dlamini, Siphiwe Mahowa, Vimbai |
| author_sort | Mahowa, Vimbai |
| collection | Thesis |
| description | Current generations have come to realise that their consumption of harmful products is what has contributed in the degradation of the environment. In an attempt to alleviate the environmental problems consumers have embraced the green purchasing behaviour. This notwithstanding, there has been an increase in the number of people that are eager to purchase green products, and there remains insufficient data that supports that the procurement of green products has increased, despite the environmental consciousness and the positive attitudes that consumers have towards green products. In the 21st century, female consumers are increasingly taking part in the economy. Particularly in the cosmetic industry, females have been identified to possess the largest purchasing power when compared to that of male consumers, but remains under-researched. The proposed study focused on addressing the impact of awareness, product information, product availability, environmental concern, perceived barriers, perceived price, and attitude on the purchasing intention of green cosmetic products amongst female consumers in South Africa to make green purchase decisions. The sample size for this research was 295 participants. The results revealed that only perceived price and attitude have a significant influence on purchase intention of green cosmetic products amongst females in South Africa. While awareness, product information, product availability, environmental concern and perceived barriers needed a mediating variable (attitude) to have an influence on the purchasing intention of green cosmetic products of female consumers in South Africa. This research study aid to the green literature since South Africa is in the green awakening stage. The research study also expanded on the Alphabet theory by introducing additional elements to framework, namely, product availability and perceived priced. The study offers useful insight for the managers and marketers who are venturing into the green cosmetic industry. Future research studies should focus on qualitative research that focus on specific green cosmetic category such as skin care, haircare and make up so as to gain an in-depth insight on the purchasing intention of the female consumers of the specific categories. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/35970 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:45:38.429Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | School of Economics |
| publisherStr | School of Economics |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/35970 Investigating factors that influence the purchase behaviour of green cosmetic products amongst female consumers in South Africa Mahowa, Vimbai Dlamini, Siphiwe economics Current generations have come to realise that their consumption of harmful products is what has contributed in the degradation of the environment. In an attempt to alleviate the environmental problems consumers have embraced the green purchasing behaviour. This notwithstanding, there has been an increase in the number of people that are eager to purchase green products, and there remains insufficient data that supports that the procurement of green products has increased, despite the environmental consciousness and the positive attitudes that consumers have towards green products. In the 21st century, female consumers are increasingly taking part in the economy. Particularly in the cosmetic industry, females have been identified to possess the largest purchasing power when compared to that of male consumers, but remains under-researched. The proposed study focused on addressing the impact of awareness, product information, product availability, environmental concern, perceived barriers, perceived price, and attitude on the purchasing intention of green cosmetic products amongst female consumers in South Africa to make green purchase decisions. The sample size for this research was 295 participants. The results revealed that only perceived price and attitude have a significant influence on purchase intention of green cosmetic products amongst females in South Africa. While awareness, product information, product availability, environmental concern and perceived barriers needed a mediating variable (attitude) to have an influence on the purchasing intention of green cosmetic products of female consumers in South Africa. This research study aid to the green literature since South Africa is in the green awakening stage. The research study also expanded on the Alphabet theory by introducing additional elements to framework, namely, product availability and perceived priced. The study offers useful insight for the managers and marketers who are venturing into the green cosmetic industry. Future research studies should focus on qualitative research that focus on specific green cosmetic category such as skin care, haircare and make up so as to gain an in-depth insight on the purchasing intention of the female consumers of the specific categories. 2022-03-07T12:55:15Z 2022-03-07T12:55:15Z 2021 2022-02-22T10:57:56Z Master Thesis Masters MBusSci http://hdl.handle.net/11427/35970 eng application/pdf School of Economics Faculty of Commerce |
| spellingShingle | economics Mahowa, Vimbai Investigating factors that influence the purchase behaviour of green cosmetic products amongst female consumers in South Africa |
| thesis_degree_str | Master's |
| title | Investigating factors that influence the purchase behaviour of green cosmetic products amongst female consumers in South Africa |
| title_full | Investigating factors that influence the purchase behaviour of green cosmetic products amongst female consumers in South Africa |
| title_fullStr | Investigating factors that influence the purchase behaviour of green cosmetic products amongst female consumers in South Africa |
| title_full_unstemmed | Investigating factors that influence the purchase behaviour of green cosmetic products amongst female consumers in South Africa |
| title_short | Investigating factors that influence the purchase behaviour of green cosmetic products amongst female consumers in South Africa |
| title_sort | investigating factors that influence the purchase behaviour of green cosmetic products amongst female consumers in south africa |
| topic | economics |
| url | http://hdl.handle.net/11427/35970 |
| work_keys_str_mv | AT mahowavimbai investigatingfactorsthatinfluencethepurchasebehaviourofgreencosmeticproductsamongstfemaleconsumersinsouthafrica |