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Investigating factors that influence the purchase behaviour of green cosmetic products amongst female consumers in South Africa
Current generations have come to realise that their consumption of harmful products is what has contributed in the degradation of the environment. In an attempt to alleviate the environmental problems consumers have embraced the green purchasing behaviour. This notwithstanding, there has been an inc...
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| Format: | Thesis |
| Language: | English |
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School of Economics
2022
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