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Authenticity framing and market creation for meta organisations: The case of the Swartland Independent Producers in the South African wine field
This PhD thesis studies the Swartland Independent Producers (SIP) meta-organisation, located in the Western Cape wine region of South Africa, and asks: how and why the collective rendering of authenticity creates markets? Seventy-one interviews were realised with producers making “authentic wine” an...
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| Format: | Thesis |
| Language: | English |
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Graduate School of Business (GSB)
2022
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