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Explaining the Big Data adoption decision in Small and Medium Sized Enterprises: Cape Town case studies
Problem Statement: Small and Medium-Sized Enterprises (SMEs) play an integral role in the economy of developed and developing countries. SMEs are constantly searching for innovative technologies that will not only reduce their overhead costs but also improve product development, customer relations a...
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| Format: | Thesis |
| Language: | English |
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Department of Information Systems
2023
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