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Using recency, frequency and monetary variables to predict customer lifetime value with XGBoost
CRM) will continue to gain prominence in the coming years. A commonly used CRM metric called Customer Lifetime Value (CLV) is the value a customer will contribute while they are an active customer. This study investigated the ability of supervised machine learning models constructed with XGBoost to...
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| Format: | Thesis |
| Language: | English |
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Department of Computer Science
2023
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