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A qualitative investigation into customer participation on social customer relationship platforms adopted by home-based enterprises
The emergence of social media has made it possible for home-based businesses to manage client interactions online. Low user acceptance rates are responsible for up to two-thirds of failures, have historically plagued small and medium enterprises that have implemented a customer relationship manageme...
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| Format: | Thesis |
| Language: | English |
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Graduate School of Business (GSB)
2025
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