Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
An investigation into brand loyalty, and the case for house brands in the emergent township market
Includes bibliographies.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
Marketing
2014
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613169299488769 |
|---|---|
| access_status_str | Open Access |
| author | Oakenfull, Catherine |
| author2 | Simpson, John |
| author_browse | Oakenfull, Catherine Simpson, John |
| author_facet | Simpson, John Oakenfull, Catherine |
| author_sort | Oakenfull, Catherine |
| collection | Thesis |
| description | Includes bibliographies. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/5814 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:31:52.071Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2014 |
| publishDateRange | 2014 |
| publishDateSort | 2014 |
| publisher | Marketing |
| publisherStr | Marketing |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/5814 An investigation into brand loyalty, and the case for house brands in the emergent township market Oakenfull, Catherine Simpson, John Marketing Includes bibliographies. 2014-07-31T12:30:40Z 2014-07-31T12:30:40Z 2000 Master Thesis Masters MBusSc http://hdl.handle.net/11427/5814 eng application/pdf Marketing Faculty of Commerce University of Cape Town |
| spellingShingle | Marketing Oakenfull, Catherine An investigation into brand loyalty, and the case for house brands in the emergent township market |
| thesis_degree_str | Master's |
| title | An investigation into brand loyalty, and the case for house brands in the emergent township market |
| title_full | An investigation into brand loyalty, and the case for house brands in the emergent township market |
| title_fullStr | An investigation into brand loyalty, and the case for house brands in the emergent township market |
| title_full_unstemmed | An investigation into brand loyalty, and the case for house brands in the emergent township market |
| title_short | An investigation into brand loyalty, and the case for house brands in the emergent township market |
| title_sort | investigation into brand loyalty and the case for house brands in the emergent township market |
| topic | Marketing |
| url | http://hdl.handle.net/11427/5814 |
| work_keys_str_mv | AT oakenfullcatherine aninvestigationintobrandloyaltyandthecaseforhousebrandsintheemergenttownshipmarket AT oakenfullcatherine investigationintobrandloyaltyandthecaseforhousebrandsintheemergenttownshipmarket |