Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Enhancing Ethekwini: transformative marketing strategies for a changing travel and tourism market
Dissertation(MSocSci (Heritage and Cultural Tourism))--University of Pretoria, 2025.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
University of Pretoria
2026
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1869484035854565376 |
|---|---|
| access_status_str | Open Access |
| author2 | Engelbrecht, Hannes |
| author_browse | Engelbrecht, Hannes |
| author_facet | Engelbrecht, Hannes |
| collection | Thesis |
| dc_rights_str_mv | © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation(MSocSci (Heritage and Cultural Tourism))--University of Pretoria, 2025. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/108139 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-07-01T04:08:29.926Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/108139 Enhancing Ethekwini: transformative marketing strategies for a changing travel and tourism market Engelbrecht, Hannes Sevenhuysen, Karina u19367831@tuks.co.za Banda, Victory UCTD Sustainable Development Goals (SDGs) eThekwini Destination Marketing Strategy Destination Marketing campaigns Tourist Destination Image Destination Competitiveness Destination Development Dissertation(MSocSci (Heritage and Cultural Tourism))--University of Pretoria, 2025. This research explores transformative marketing strategies aimed at enhancing the tourism sector in eThekwini, with a focus on adapting to a changing travel and tourism market. The study emphasises the importance of destination image, branding, and competitiveness in attracting and retaining tourists. It assesses the rise and decline of eThekwini’s tourism development, identifying key challenges such as inadequate infrastructure; marketing and communication shortcomings; and socio- economic hurdles, including crime and safety concerns. The research further highlights the critical role of stakeholder management and governance in driving sustainable tourism growth. Drawing on international case studies and local contexts, the study proposes strategic interventions to reposition eThekwini as a competitive and appealing destination, leveraging its cultural heritage, natural attractions, event-based tourism, and modern tourism value chain. The ultimate goal is to foster a resilient tourism sector that can adapt to global trends while benefiting local communities economically and socially. National Department of tourism (NDT) Historical and Heritage Studies MSocSci (Heritage and Cultural Tourism) Unrestricted Faculty of Humanities SDG-08: Decent work and economic growth SDG-11: Sustainable cities and communities 2026-02-12T12:26:01Z 2026-02-12T12:26:01Z 2026-05-22 2025-11-17 Dissertation *BANDA, V. 2025. ENHANCING ETHEKWINI: TRANSFORMATIVE MARKETING STRATEGIES FOR A CHANGING TRAVEL AND TOURISM MARKET. Dissertation for Masters degree in the department of Historical and Heritage & Cultural Tourism, University of Pretoria. A2026 http://hdl.handle.net/2263/108139 10.25403/UPresearchdata.31323337 en © 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Sustainable Development Goals (SDGs) eThekwini Destination Marketing Strategy Destination Marketing campaigns Tourist Destination Image Destination Competitiveness Destination Development Enhancing Ethekwini: transformative marketing strategies for a changing travel and tourism market |
| title | Enhancing Ethekwini: transformative marketing strategies for a changing travel and tourism market |
| title_full | Enhancing Ethekwini: transformative marketing strategies for a changing travel and tourism market |
| title_fullStr | Enhancing Ethekwini: transformative marketing strategies for a changing travel and tourism market |
| title_full_unstemmed | Enhancing Ethekwini: transformative marketing strategies for a changing travel and tourism market |
| title_short | Enhancing Ethekwini: transformative marketing strategies for a changing travel and tourism market |
| title_sort | enhancing ethekwini transformative marketing strategies for a changing travel and tourism market |
| topic | UCTD Sustainable Development Goals (SDGs) eThekwini Destination Marketing Strategy Destination Marketing campaigns Tourist Destination Image Destination Competitiveness Destination Development |
| url | http://hdl.handle.net/2263/108139 |