Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Fast fashion retail : a consumer perspective
Dissertation (MBA)--University of Pretoria, 2012.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Thesis |
| Published: |
University of Pretoria
2013
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613530821230593 |
|---|---|
| access_status_str | Open Access |
| author2 | Goldman, Michael |
| author_browse | Goldman, Michael |
| author_facet | Goldman, Michael |
| collection | Thesis |
| dc_rights_str_mv | © 2011, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria |
| description | Dissertation (MBA)--University of Pretoria, 2012. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/25058 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:37:37.270Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/25058 Fast fashion retail : a consumer perspective Goldman, Michael ichelp@gibs.co.za Moeng, Raleshaba UCTD Fashion Consumer Dissertation (MBA)--University of Pretoria, 2012. The superior financial performance of retailers who utilise Fast Fashion strategies have focussed attention on these methods while simultaneously pressurising other retailers to follow suit. Fast Fashion refers to strategies employed by retailers to meet frequently changing consumer tastes and demands by optimising their design and production processes. This study aimed to determine the applicability of Fast Fashion in South Africa by conducting a study of consumers who frequent fashion retail stores. The literature review indicated that there were four key Fast Fashion variables that were related to consumer behaviour: Renewal Cycles, Supply, Quality and Price. The findings showed that Renewal Cycles and Price are key variables for consumers in fashion retail, affecting the frequency of purchases and store visits. The implication of this result is that retailers who implement Fast Fashion strategies would do best by selecting strategies that directly impact these key variables. Copyright Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T19:04:22Z 2012-06-19 2013-09-06T19:04:22Z 2012-03-08 2012-06-19 2012-05-27 Dissertation Moeng, R, 2011, Fast fashion retail : a consumer perspective, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/25058 > F/12/4/612/zw http://hdl.handle.net/2263/25058 http://upetd.up.ac.za/thesis/available/etd-05272012-105401/ © 2011, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria application/pdf University of Pretoria |
| spellingShingle | UCTD Fashion Consumer Fast fashion retail : a consumer perspective |
| title | Fast fashion retail : a consumer perspective |
| title_full | Fast fashion retail : a consumer perspective |
| title_fullStr | Fast fashion retail : a consumer perspective |
| title_full_unstemmed | Fast fashion retail : a consumer perspective |
| title_short | Fast fashion retail : a consumer perspective |
| title_sort | fast fashion retail a consumer perspective |
| topic | UCTD Fashion Consumer |
| url | http://hdl.handle.net/2263/25058 http://upetd.up.ac.za/thesis/available/etd-05272012-105401/ |