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The role of multi-level customer relationship management in satisfaction and cross-selling in the South African business-banking sector

Thesis (DCom)--University of Pretoria, 2013.

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Bibliographic Details
Other Authors: Jordaan, Yolanda
Format: Thesis
Language:English
Published: University of Pretoria 2013
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Summary:Thesis (DCom)--University of Pretoria, 2013.