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An exploratory investigation into Tshwane Postmodern consumers' consciousness and practices that relate to sustainable food procurement
Dissertation (MA)--University of Pretoria, 2014.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2015
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| _version_ | 1867613532482174976 |
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| access_status_str | Open Access |
| author2 | Marx-Pienaar, Nadene J.M.M. |
| author_browse | Marx-Pienaar, Nadene J.M.M. |
| author_facet | Marx-Pienaar, Nadene J.M.M. |
| collection | Thesis |
| dc_rights_str_mv | © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MA)--University of Pretoria, 2014. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/43337 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:37:38.698Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2015 |
| publishDateRange | 2015 |
| publishDateSort | 2015 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/43337 An exploratory investigation into Tshwane Postmodern consumers' consciousness and practices that relate to sustainable food procurement Marx-Pienaar, Nadene J.M.M. domferreira22@gmail.com Sonnenberg, Nadine Cynthia Ferreira, Dominique Climate change Postmodern consumers Consumer knowledge Unsustainable consumption practices UCTD Dissertation (MA)--University of Pretoria, 2014. In the postmodern society we live in whereby citizens create their unique identities and sense of belonging not by whom they associate with but rather with what they consume (Arrow & Dasgupta, 2009; Berner & Van Tonder, 2003; Kacen, 2000). Addressing the fast-paced lifestyles postmodern consumers are leading and the impact thereof on the natural environment is in many political, economic, academic and social circles high on the agenda (Benton & Ferry, 2010). Studies relating more specifically, to the true impact of consumer behaviour on the environment and the ultimate sustainability thereof for future generations is becoming of great importance. In order to assure future generations the same quality of life and access to natural resources it becomes paramount that investigation sets forth the behaviour of consumers today. This study investigated postmodern consumers’ consciousness of climate change and subsequent food procurement practices. The research identified certain sustainable consumption practices and uncovered very clear deficits with regards to consumers’ knowledge of climate change. Overall results revealed that most consumers either portray or aspire towards lifestyles that reflect luxury and convenience. It was found those who were willing to live more sustainably struggled to do so due to societal pressures, poor support and a knowledge deficit in terms of mitigating skills. This research further discovered that the current lifestyles postmodern consumers’ aspire to encourage very definite changes in terms of gender roles (i.e. more women competing on par with men), which have detrimental effects on their ability to lessen unsustainable behaviour. Recent literature states that women should be viewed as positive agents of change due to their prominent role in socialising their household members (Buckley, Cowan, McCarthy, & O'Sullivan, 2005) and therefore a portion of the research focused on the specific contribution or lack thereof females have toward sustainable consumption practices within a postmodern society. However, this research identified that with a proper knowledge of sustainable consumption practises and mitigating skills the postmodern consumer is able to have a profound impact on curbing the detrimental effects of unsustainable practices and therefore rightfully deserves more attention. lk2014 Consumer Science MA unrestricted 2015-01-19T12:13:31Z 2015-01-19T12:13:31Z 2014/12/12 2014 Dissertation Ferreira, D 2014, An exploratory investigation into Tshwane Postmodern consumers' consciousness and practices that relate to sustainable food procurement, MA Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/43337> M14/9/156 http://hdl.handle.net/2263/43337 en © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | Climate change Postmodern consumers Consumer knowledge Unsustainable consumption practices UCTD An exploratory investigation into Tshwane Postmodern consumers' consciousness and practices that relate to sustainable food procurement |
| title | An exploratory investigation into Tshwane Postmodern consumers' consciousness and practices that relate to sustainable food procurement |
| title_full | An exploratory investigation into Tshwane Postmodern consumers' consciousness and practices that relate to sustainable food procurement |
| title_fullStr | An exploratory investigation into Tshwane Postmodern consumers' consciousness and practices that relate to sustainable food procurement |
| title_full_unstemmed | An exploratory investigation into Tshwane Postmodern consumers' consciousness and practices that relate to sustainable food procurement |
| title_short | An exploratory investigation into Tshwane Postmodern consumers' consciousness and practices that relate to sustainable food procurement |
| title_sort | exploratory investigation into tshwane postmodern consumers consciousness and practices that relate to sustainable food procurement |
| topic | Climate change Postmodern consumers Consumer knowledge Unsustainable consumption practices UCTD |
| url | http://hdl.handle.net/2263/43337 |