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Consumer intentions of purchasing luxury brands versus counterfeits in South Africa
Mini Dissertation (MBA)--University of Pretoria, 2015.
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| Other Authors: | |
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2016
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| _version_ | 1867613684732264448 |
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| access_status_str | Open Access |
| author2 | Reyneke, Mignon |
| author_browse | Reyneke, Mignon |
| author_facet | Reyneke, Mignon |
| collection | Thesis |
| dc_rights_str_mv | © 2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2015. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/52318 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:40:03.959Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2016 |
| publishDateRange | 2016 |
| publishDateSort | 2016 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/52318 Consumer intentions of purchasing luxury brands versus counterfeits in South Africa Reyneke, Mignon ichelp@gibs.co.za Shunmugam, Natasha UCTD Mini Dissertation (MBA)--University of Pretoria, 2015. The research paper investigates consumer intentions of purchasing authentic luxury brands versus counterfeit products in South Africa. The total sample in this study was 138 which consisted of both male and female participants. The sample consisted of individuals who lived in the Gauteng province and worked in various private-sector segments. The online survey measured different psychological factors that would influence consumer purchase intentions for either authentic luxury brands or counterfeits. The data collected from the survey was analysed using STATA version 14 software. The results show evidence that past behaviour, economic and hedonic factors will play a role in consumer intentions to purchase authentic luxury branded products versus counterfeits in South Africa zk2016 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2016-05-04T13:45:33Z 2016-05-04T13:45:33Z 2016-03-30 2015 Mini Dissertation Shunmugam, N 2015, Consumer intentions of purchasing luxury brands versus counterfeits in South Africa, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52318> GIBS http://hdl.handle.net/2263/52318 en © 2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Consumer intentions of purchasing luxury brands versus counterfeits in South Africa |
| title | Consumer intentions of purchasing luxury brands versus counterfeits in South Africa |
| title_full | Consumer intentions of purchasing luxury brands versus counterfeits in South Africa |
| title_fullStr | Consumer intentions of purchasing luxury brands versus counterfeits in South Africa |
| title_full_unstemmed | Consumer intentions of purchasing luxury brands versus counterfeits in South Africa |
| title_short | Consumer intentions of purchasing luxury brands versus counterfeits in South Africa |
| title_sort | consumer intentions of purchasing luxury brands versus counterfeits in south africa |
| topic | UCTD |
| url | http://hdl.handle.net/2263/52318 |