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Understanding the motivators of frontline employee innovation

Mini Dissertation (MBA)--University of Pretoria, 2017.

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Other Authors: Chiba, Manoj
Format: Thesis
Language:English
Published: University of Pretoria 2017
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access_status_str Open Access
author2 Chiba, Manoj
author_browse Chiba, Manoj
author_facet Chiba, Manoj
collection Thesis
dc_rights_str_mv © 2017 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria.
description Mini Dissertation (MBA)--University of Pretoria, 2017.
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institution University of Pretoria (South Africa)
language English
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license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2017
publishDateRange 2017
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publisher University of Pretoria
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spelling oai:repository.up.ac.za:2263/59871 Understanding the motivators of frontline employee innovation Chiba, Manoj ichelp@gibs.co.za Bhorat, Mohamed Firoze UCTD Mini Dissertation (MBA)--University of Pretoria, 2017. Innovation is widely seen as one of the cornerstones of organisational success and sustainability in an environment characterised by intense competition. The frontline employee is increasingly being seen as a critical component in an organisation's innovation effort, due to their close proximity to and frequent engagement with the customer. Yet there is a lack of insight into what motivates frontline employees to be innovative. The purpose of this research is to gain insight into the specific motivators that influence the propensity of frontline employees to innovate. This research took the form of a descriptive study using a quantitative methodology, collecting data from 264 respondents through an online survey tool and an existing measurement instrument found in literature. A non probability sampling technique was used at a particular South African bank to obtain the sample. Research questions were formulated around, intrinsic motivation, extrinsic motivation, and employee engagement factors and extended into determining which specific type of extrinsic and intrinsic motivators were effective in driving frontline employee innovation. A regression analysis revealed that intrinsic motivation was the only construct that was deemed to be statistically significant in predicting frontline employee innovation. However the "financial rewards" attribute, which corresponds to the extrinsic motivation construct, was found to be a statistically significant predictor of frontline employee innovation, albeit an inverse relationship. The findings suggest that frontline employees place more emphasis on their psychological needs being met in order for them to be innovative and that money is not necessarily a good motivator. In fact money as a motivator is seen as controlling and coercive and diminishes an employee's sense of self determination and therefore may be detrimental to the motivation of frontline employee innovation. Academically, this study contributes to the insights on motivating frontline employees, with an emphasis on driving innovation. These insights may be used in business to inform motivational tactics that leads to a continued propensity to innovate amongst frontline employees, thus ensuring the overall success and sustainability of the organisation. ms2017 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2017-04-07T13:06:09Z 2017-04-07T13:06:09Z 2017-03-30 2017 Mini Dissertation Bhorat, MF 2017, Understanding the motivators of frontline employee innovation, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/59871> http://hdl.handle.net/2263/59871 en © 2017 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Understanding the motivators of frontline employee innovation
title Understanding the motivators of frontline employee innovation
title_full Understanding the motivators of frontline employee innovation
title_fullStr Understanding the motivators of frontline employee innovation
title_full_unstemmed Understanding the motivators of frontline employee innovation
title_short Understanding the motivators of frontline employee innovation
title_sort understanding the motivators of frontline employee innovation
topic UCTD
url http://hdl.handle.net/2263/59871