Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Critical success factors for multinational enterprises operating in the fast moving consumer goods industry in Nigeria
Dissertation (MCom)--University of Pretoria, 2017.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
University of Pretoria
2018
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613610364108800 |
|---|---|
| access_status_str | Open Access |
| author2 | Vogel, Adolf Johan |
| author_browse | Vogel, Adolf Johan |
| author_facet | Vogel, Adolf Johan |
| collection | Thesis |
| dc_rights_str_mv | © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MCom)--University of Pretoria, 2017. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/65484 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:38:53.005Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2018 |
| publishDateRange | 2018 |
| publishDateSort | 2018 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/65484 Critical success factors for multinational enterprises operating in the fast moving consumer goods industry in Nigeria Vogel, Adolf Johan u12038866@tuks.co.za Ashley, Natasha Lynne UCTD Dissertation (MCom)--University of Pretoria, 2017. Due to market saturation and the attractive opportunities offered by globalisation, increasing numbers of multinational enterprises (MNEs) are expanding into Africa. Nigeria, in particular, is perceived as one of the most opportune markets in the story of “Africa rising” and is home to Africa’s biggest economy and population. Accordingly, several MNEs have attempted to gain market share in the fast moving consumer goods (FMCG) industry in Nigeria. Yet, it is evident that the external environment is unstable and challenging. Although there are laws and policies in place to encourage foreign investment, the external environment of Nigeria is not always conducive to international business operations. MNEs face challenges of corruption and political uncertainty, the liability of foreignness, challenges from local competition, and infrastructure deficiencies. This has led to the failure of several MNEs; however, others have managed to thrive, even in the current economic recession. From this, the primary research question was derived as; what are the CSFs for MNEs operating in the fast moving consumer goods industry in Nigeria? Upon further investigation, there has been no academic research conducted on the CSFs for MNEs operating in the FMCG industry in Nigeria. Therefore, this dissertation sought to vaddress this knowledge gap by asking two secondary research questions: what are the strategic CSFs for MNEs operating in the FMCG industry in Nigeria and what are the operational CSFs for MNEs operating in the FMCG industry in Nigeria? A generic qualitative research approach was employed and thirteen semi-structured interviews with senior managers from MNEs operating in Nigeria were conducted. The unit of analysis was MNEs operating in the FMCG industry in Nigeria and included retail and manufacturing MNEs. Based on the interviews, nineteen strategic CSFs and six operational CSFs were identified. From these, it was evident that understanding the external environment, understanding and meeting the needs of the consumers, and building strong relationships were the most significant SCSFs. Whereas, producing quality products, ensuring efficient distribution and back-up supplies of water and power were vital OCSFs. This study brought to light some of the harsh realities of operating in Nigeria as well as the potential to be successful. Using the existing literature and the advice provided by the participants, this study has numerous implications for future and current managers, as well as the Nigerian government and academics. This study contributes to the body of knowledge about CSFs and sheds light on a topic not previously written about. Business Management MCom Unrestricted 2018-07-13T06:48:19Z 2018-07-13T06:48:19Z 2018/05/04 2017 Dissertation Ashley, NL 2017, Critical success factors for multinational enterprises operating in the fast moving consumer goods industry in Nigeria, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/65484> A2018 http://hdl.handle.net/2263/65484 en © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Critical success factors for multinational enterprises operating in the fast moving consumer goods industry in Nigeria |
| title | Critical success factors for multinational enterprises operating in the fast moving consumer goods industry in Nigeria |
| title_full | Critical success factors for multinational enterprises operating in the fast moving consumer goods industry in Nigeria |
| title_fullStr | Critical success factors for multinational enterprises operating in the fast moving consumer goods industry in Nigeria |
| title_full_unstemmed | Critical success factors for multinational enterprises operating in the fast moving consumer goods industry in Nigeria |
| title_short | Critical success factors for multinational enterprises operating in the fast moving consumer goods industry in Nigeria |
| title_sort | critical success factors for multinational enterprises operating in the fast moving consumer goods industry in nigeria |
| topic | UCTD |
| url | http://hdl.handle.net/2263/65484 |