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The relationship between negative emotions and consumer complaint intention following clothing retailers’ in-store service failures

Dissertation (MSc Consumer Science (Clothing Retail Management))--University of Pretoria, 2020.

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Other Authors: Jacobs, B.M. (Bertha Margaretha)
Format: Thesis
Language:English
Published: University of Pretoria 2021
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access_status_str Open Access
author2 Jacobs, B.M. (Bertha Margaretha)
author_browse Jacobs, B.M. (Bertha Margaretha)
author_facet Jacobs, B.M. (Bertha Margaretha)
collection Thesis
dc_rights_str_mv © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Dissertation (MSc Consumer Science (Clothing Retail Management))--University of Pretoria, 2020.
format Thesis
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institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:40:22.637Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2021
publishDateRange 2021
publishDateSort 2021
publisher University of Pretoria
publisherStr University of Pretoria
record_format dspace
source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/78409 The relationship between negative emotions and consumer complaint intention following clothing retailers’ in-store service failures Jacobs, B.M. (Bertha Margaretha) rutmeijer123@gmail.com Donoghue, Sune Meijer, Rut UCTD Consumer Complaint Behaviour Dissertation (MSc Consumer Science (Clothing Retail Management))--University of Pretoria, 2020. Consumers are becoming more demanding about the quality of service delivery (Kaur & Sharma, 2015) and therefore delivering exceptional service has become vital for retailers to stay competitive (Chan, Ha, Lee, Yung & Ling, 2016). Since the emergence of democracy in South Africa in 1994, the South African clothing retail industry has been flooded with international retailers (PWC, 2016). Consequently, consumers have a much wider variety of products and stores to choose from. However, the substantial number of local and international retailers in the South African retail landscape has led to an increase in competition; making it more important for clothing retailers to differentiate themselves from other retailers, improve service delivery, and ensure that they achieve customer satisfaction (Euromonitor, 2017; PWC, 2012). Wilson (2019), states that with increased competition, retailers need to be proactive and be quick to respond to the newest trends, consumer needs, and technology in this fast-paced, evolving industry (Wilson, 2019). Providing quality customer service should be seen as an essential tool for retailers in maintaining customer satisfaction and building long-lasting relationships (Kaur & Sharma, 2015). Consumer Science Msc Consumer Science (Clothing Retail Management) Unrestricted 2021-02-10T15:37:53Z 2021-02-10T15:37:53Z 2021-05 2020-11 Dissertation * S2019 http://hdl.handle.net/2263/78409 en © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Consumer Complaint Behaviour
The relationship between negative emotions and consumer complaint intention following clothing retailers’ in-store service failures
title The relationship between negative emotions and consumer complaint intention following clothing retailers’ in-store service failures
title_full The relationship between negative emotions and consumer complaint intention following clothing retailers’ in-store service failures
title_fullStr The relationship between negative emotions and consumer complaint intention following clothing retailers’ in-store service failures
title_full_unstemmed The relationship between negative emotions and consumer complaint intention following clothing retailers’ in-store service failures
title_short The relationship between negative emotions and consumer complaint intention following clothing retailers’ in-store service failures
title_sort relationship between negative emotions and consumer complaint intention following clothing retailers in store service failures
topic UCTD
Consumer Complaint Behaviour
url http://hdl.handle.net/2263/78409