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South African consumers’ consciousness and concern about environmental and social issues in the local fashion industry when purchasing apparel
Mini Dissertation (MBA)--University of Pretoria, 2020.
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| Other Authors: | |
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2021
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| _version_ | 1867613502829494272 |
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| access_status_str | Open Access |
| author2 | Erasmus, Alet |
| author_browse | Erasmus, Alet |
| author_facet | Erasmus, Alet |
| collection | Thesis |
| dc_rights_str_mv | © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2020. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/79620 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:37:10.603Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/79620 South African consumers’ consciousness and concern about environmental and social issues in the local fashion industry when purchasing apparel Erasmus, Alet ichelp@gibs.co.za Moolla, Zainub UCTD Mini Dissertation (MBA)--University of Pretoria, 2020. This research was inspired by an exceeding number of global calls for action to limit global warming and combat climate change. This research aimed to investigate South African consumers’ overall consciousness of sustainable production and consumption practices, related concern for the environment, and their willingness to purchase sustainably produced clothing merchandise. The researcher was particularly interested in identifying market segments (income groups) that are conscious, concerned and willing to purchase, as they could be key to drive a call for more responsible purchase and consumption behaviour in the future. The theoretical perspective that guided this research was Rational Choice Theory (RCT) that attended to consumers’ conscious deliberation of product alternatives based on specific product information. RCT was an effective solution to guide the differentiation of consumer decisions across different income levels for this research. A survey was carried out in a single electronic phase by distributing a structured, quantitative questionnaire. A total of 325 completed questionnaires were collected through non-probability sampling techniques and analysed thereafter. The findings indicated that South African consumers are only moderately conscious and concerned about environmental practices, and specifically that they are less concerned about the future implications of their clothing consumption behaviour. These findings reveal a need for concerted effort to inform and educate consumers as many prominent retailers have already begun to do. This study could not indisputably confirm that consumers are discouraged from choosing sustainably produced merchandise over similar, more affordable items. A pertinent outcome of this research is that in South Africa, income level does not seem to influence consumers’ consciousness and concern about the sustainability of clothing production practices, as well as their willingness to purchase sustainably produced clothing. The implication for retailers is that they can therefore strategise to incorporate more extensive ranges of sustainably produced clothing in their stores, knowing that consumers, irrespective of the income category, are not unwilling to pay for it. pt2021 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2021-04-22T10:33:18Z 2021-04-22T10:33:18Z 2021/04/14 2020 Mini Dissertation Moolla, Z 2020, South African consumers’ consciousness and concern about environmental and social issues in the local fashion industry when purchasing apparel, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/79620> http://hdl.handle.net/2263/79620 en © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD South African consumers’ consciousness and concern about environmental and social issues in the local fashion industry when purchasing apparel |
| title | South African consumers’ consciousness and concern about environmental and social issues in the local fashion industry when purchasing apparel |
| title_full | South African consumers’ consciousness and concern about environmental and social issues in the local fashion industry when purchasing apparel |
| title_fullStr | South African consumers’ consciousness and concern about environmental and social issues in the local fashion industry when purchasing apparel |
| title_full_unstemmed | South African consumers’ consciousness and concern about environmental and social issues in the local fashion industry when purchasing apparel |
| title_short | South African consumers’ consciousness and concern about environmental and social issues in the local fashion industry when purchasing apparel |
| title_sort | south african consumers consciousness and concern about environmental and social issues in the local fashion industry when purchasing apparel |
| topic | UCTD |
| url | http://hdl.handle.net/2263/79620 |