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Brand and programme loyalty consequences towards preference, intention and purchase behaviour outcomes among low-income consumers in emerging markets
Mini Dissertation (MBA)--University of Pretoria, 2020.
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| Other Authors: | |
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2021
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| _version_ | 1867613546174480385 |
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| access_status_str | Open Access |
| author2 | Myres, Kerrin |
| author_browse | Myres, Kerrin |
| author_facet | Myres, Kerrin |
| collection | Thesis |
| dc_rights_str_mv | © 2021 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2020. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/80515 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:37:51.914Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/80515 Brand and programme loyalty consequences towards preference, intention and purchase behaviour outcomes among low-income consumers in emerging markets Myres, Kerrin ichelp@gibs.co.za Sen, Saga UCTD Mini Dissertation (MBA)--University of Pretoria, 2020. The research article proposed constitutes original empirical research and investigates the effects of brand loyalty and programme loyalty in low-income consumer groups. This research fundamentally replicates a European study within the low-income consumer base and contests the previous findings to prove that low-income consumers exhibit differences in behavioural and attitudinal characteristics on the outcome metrics related to preference, intention and purchase behaviour. By finding that the outcomes of Sales, Price Premiums, Share of wallet and Share of visits are mostly impacted by Brand loyalty, this research contributes to the body of knowledge that influences both academics and practitioners alike. Thus, the article was well matched with the Journal of Consumer Behaviour. The article follows the journal’s author guidelines with a plan for possible publishing in early January 2021 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2021-06-22T12:29:23Z 2021-06-22T12:29:23Z 2021/04/14 2020 Mini Dissertation Sen, S 2020, Brand and programme loyalty consequences towards preference, intention and purchase behaviour outcomes among low-income consumers in emerging markets, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/80515> http://hdl.handle.net/2263/80515 en © 2021 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Brand and programme loyalty consequences towards preference, intention and purchase behaviour outcomes among low-income consumers in emerging markets |
| title | Brand and programme loyalty consequences towards preference, intention and purchase behaviour outcomes among low-income consumers in emerging markets |
| title_full | Brand and programme loyalty consequences towards preference, intention and purchase behaviour outcomes among low-income consumers in emerging markets |
| title_fullStr | Brand and programme loyalty consequences towards preference, intention and purchase behaviour outcomes among low-income consumers in emerging markets |
| title_full_unstemmed | Brand and programme loyalty consequences towards preference, intention and purchase behaviour outcomes among low-income consumers in emerging markets |
| title_short | Brand and programme loyalty consequences towards preference, intention and purchase behaviour outcomes among low-income consumers in emerging markets |
| title_sort | brand and programme loyalty consequences towards preference intention and purchase behaviour outcomes among low income consumers in emerging markets |
| topic | UCTD |
| url | http://hdl.handle.net/2263/80515 |