Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Brand and programme loyalty consequences towards preference, intention and purchase behaviour outcomes among low-income consumers in emerging markets
Mini Dissertation (MBA)--University of Pretoria, 2020.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
University of Pretoria
2021
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Brand and programme loyalty consequences towards preference, intention and purchase behaviour outcomes among low-income consumers in emerging markets
- Product's promotion patterns and their effects on consumers' purchase intentions, brand loyalty and attitude
- The influence of brand heritage versus brand innovation on consumer purchase intent
- An analysis of food purchasing patterns, preferences and perceptions of low income consumers in South Africa
- An investigation into brand loyalty, and the case for house brands in the emergent township market
- Consumer intentions of purchasing luxury brands versus counterfeits in South Africa
- The moderating effect of social presence on consumer brand trust and purchase intention in SMEs