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Accent discrimination, linguistic capital and the evaluation of strategic opportunities
Mini Dissertation (MPhil)--University of Pretoria, 2020.
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| Other Authors: | |
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2021
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| _version_ | 1867613658021888000 |
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| access_status_str | Open Access |
| author2 | Bernard, Helena |
| author_browse | Bernard, Helena |
| author_facet | Bernard, Helena |
| collection | Thesis |
| dc_rights_str_mv | © 2021 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MPhil)--University of Pretoria, 2020. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/80525 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:39:38.583Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/80525 Accent discrimination, linguistic capital and the evaluation of strategic opportunities Bernard, Helena ichelp@gibs.co.za Toefy, Tracy UCTD Mini Dissertation (MPhil)--University of Pretoria, 2020. This research reports on the role of linguistic capital in the evaluation of strategic opportunities for an organisation. Linguistic capital can function as a signal of human and social capital. Using Experimental Vignette Methodology (EVM), 152 respondents were exposed to one of three scenario treatments in which they viewed a Voice-over-PowerPoint video presentation of a corporate entrepreneurship expansion opportunity. The treatments differed only in the accent of the presenters, namely a White, Black and Crossover accent. Respondents evaluated the presentation, the presenter and the opportunity. No difference was found in the respondents’ evaluation of the three presenters, contrary to the hypothesised expectations. While these results suggest that economically active South Africans are free of discriminatory bias with respect to accent, the prevalence of accent discrimination globally, and workplace discrimination generally, suggests that this form of discrimination warrants further investigation. Gordon Institute of Business Science (GIBS) MPhil Unrestricted 2021-06-22T12:29:27Z 2021-06-22T12:29:27Z 21/04/14 2020 Mini Dissertation Toefy, T 2020, Accent discrimination, linguistic capital and the evaluation of strategic opportunities, MPhil Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/80525> http://hdl.handle.net/2263/80525 en © 2021 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Accent discrimination, linguistic capital and the evaluation of strategic opportunities |
| title | Accent discrimination, linguistic capital and the evaluation of strategic opportunities |
| title_full | Accent discrimination, linguistic capital and the evaluation of strategic opportunities |
| title_fullStr | Accent discrimination, linguistic capital and the evaluation of strategic opportunities |
| title_full_unstemmed | Accent discrimination, linguistic capital and the evaluation of strategic opportunities |
| title_short | Accent discrimination, linguistic capital and the evaluation of strategic opportunities |
| title_sort | accent discrimination linguistic capital and the evaluation of strategic opportunities |
| topic | UCTD |
| url | http://hdl.handle.net/2263/80525 |