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From beadwork to Africanfuturism : exploring MaXhosa Africa’s SS22 collection
Mini Dissertation (MA (Digital Culture & Media))--University of Pretoria, 2023.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2024
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| _version_ | 1867613623206019072 |
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| access_status_str | Open Access |
| author2 | Adele, Adendorff |
| author_browse | Adele, Adendorff |
| author_facet | Adele, Adendorff |
| collection | Thesis |
| dc_rights_str_mv | © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MA (Digital Culture & Media))--University of Pretoria, 2023. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/94309 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:39:05.410Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/94309 From beadwork to Africanfuturism : exploring MaXhosa Africa’s SS22 collection Adele, Adendorff hlengi.mngo@gmail.com Hlengiwe, Mnguni UCTD Afrofuturism Africanfuturism MaXhosa Africa Afronowism Afrocentricity SDG-12: Responsible consumption and production Sustainable Development Goals (SDGs) SDG-12: Responsible consumption and production Humanities theses SDG-12 Mini Dissertation (MA (Digital Culture & Media))--University of Pretoria, 2023. The study investigates Africanfuturism within the broader framework of Afrofuturism through the SS22 collection of MaXhosa Africa to offer a view of the future of Africa by embracing its past. As a secondary aim, the study considers these pieces as social designs and concludes their ability to shape Africanity, inspire cultural imaginations, and effect transformation. I follow Bruce Cadle’s (2020, 74) view that Afrofuturism, in its current understanding, needs to be revised to fit the needs of the present by considering the futures that merge with the present instead of just focusing on the future imaginings. With what he has termed Afro-now-ism, Cadle (2020, 81) seeks to offer a “more African-voiced, more derived-from-an-African-identity, more representative solution to the sweeping Afrofuturist/Afrofuturism mentality that is being popularised in media of every sort”. I explore Cadle's (2020, 67) correlation between Afrofuturism, cultural significance, and social design, what he calls Afro-now-ism, through an analysis of MaXhosa Africa's SS22 collection. The analyses include the campaign video accompanying the collection and the garments, focusing on the designer's alliance with the past (his indebtedness to traditional isiXhosa design elements and practices) and the future-present (his adoption of digital design processes and the future-oriented adaptation of conventional isiXhosa beadwork). Visual Arts MA (Digital Culture & Media) Unrestricted Faculty of Humanities SDG-12: Responsible consumption and production 2024-02-05T13:06:38Z 2024-02-05T13:06:38Z 2024-04 2023-08-30 Mini Dissertation * A2024 http://hdl.handle.net/2263/94309 10.25403/UPresearchdata.25069694 en © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Afrofuturism Africanfuturism MaXhosa Africa Afronowism Afrocentricity SDG-12: Responsible consumption and production Sustainable Development Goals (SDGs) SDG-12: Responsible consumption and production Humanities theses SDG-12 From beadwork to Africanfuturism : exploring MaXhosa Africa’s SS22 collection |
| title | From beadwork to Africanfuturism : exploring MaXhosa Africa’s SS22 collection |
| title_full | From beadwork to Africanfuturism : exploring MaXhosa Africa’s SS22 collection |
| title_fullStr | From beadwork to Africanfuturism : exploring MaXhosa Africa’s SS22 collection |
| title_full_unstemmed | From beadwork to Africanfuturism : exploring MaXhosa Africa’s SS22 collection |
| title_short | From beadwork to Africanfuturism : exploring MaXhosa Africa’s SS22 collection |
| title_sort | from beadwork to africanfuturism exploring maxhosa africa s ss22 collection |
| topic | UCTD Afrofuturism Africanfuturism MaXhosa Africa Afronowism Afrocentricity SDG-12: Responsible consumption and production Sustainable Development Goals (SDGs) SDG-12: Responsible consumption and production Humanities theses SDG-12 |
| url | http://hdl.handle.net/2263/94309 |