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Investigating the relationship between digital business strategy and business performance in a financial services organisation
Dissertation (MPhil)--University of Pretoria, 2023
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
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University of Pretoria
2024
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| _version_ | 1867613639486210048 |
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| access_status_str | Open Access |
| author | Masindi, Ntungufhadzeni |
| author2 | Chiba, Manoj |
| author_browse | Chiba, Manoj Masindi, Ntungufhadzeni |
| author_facet | Chiba, Manoj Masindi, Ntungufhadzeni |
| author_sort | Masindi, Ntungufhadzeni |
| collection | Thesis |
| dc_rights_str_mv | © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. |
| description | Dissertation (MPhil)--University of Pretoria, 2023 |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/96139 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:39:20.633Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/96139 Investigating the relationship between digital business strategy and business performance in a financial services organisation Masindi, Ntungufhadzeni Chiba, Manoj Digital technologies Business performance Digital business strategy Operational capabilities Quantitative research Dissertation (MPhil)--University of Pretoria, 2023 The evolution of digital technologies (e.g., social, mobile, analytics, cloud and Internet of Things [IoT]) is disrupting companies and their ecosystems. In response, companies are leveraging digital resources to formulate and implement business strategies underpinned by digitality. In this study, the relationship between digital business strategy and business performance was examined. As strategy refers to the plan of action developed to achieve an objective or goal, company capabilities are essential ingredients. As such, managerial capabilities and operational capabilities were identified as the main dimensions of digital business strategy. The research used structural equation modelling to establish the relationship between digital business strategy and business performance in a financial services organisation in South Africa. The results predict a positive effect of managerial capabilities on business performance. The insights also show a positive effect of operational capabilities moderated by dynamic capabilities on business performance. However, the model predicts a neutral effect on business performance in relation to operational capabilities and managerial capabilities moderated by dynamic capabilities. Although extant literature examined the role of digital business strategy in creating and capturing value, existing approaches are mostly abstract, and the research setting is often in developed countries. Thus, this study contributes to the evolving literature discussion in digital business strategy from a developing country perspective. pagibs2024 2024-05-22T07:03:57Z 2024-05-22T07:03:57Z 2024-04-17 2024-04-17 Mini Dissertation * A2024 http://hdl.handle.net/2263/96139 en © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | Digital technologies Business performance Digital business strategy Operational capabilities Quantitative research Masindi, Ntungufhadzeni Investigating the relationship between digital business strategy and business performance in a financial services organisation |
| title | Investigating the relationship between digital business strategy and business performance in a financial services organisation |
| title_full | Investigating the relationship between digital business strategy and business performance in a financial services organisation |
| title_fullStr | Investigating the relationship between digital business strategy and business performance in a financial services organisation |
| title_full_unstemmed | Investigating the relationship between digital business strategy and business performance in a financial services organisation |
| title_short | Investigating the relationship between digital business strategy and business performance in a financial services organisation |
| title_sort | investigating the relationship between digital business strategy and business performance in a financial services organisation |
| topic | Digital technologies Business performance Digital business strategy Operational capabilities Quantitative research |
| url | http://hdl.handle.net/2263/96139 |
| work_keys_str_mv | AT masindintungufhadzeni investigatingtherelationshipbetweendigitalbusinessstrategyandbusinessperformanceinafinancialservicesorganisation |