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Wine and food pairings : investigating consumer preferences
Thesis (MScAgric)--Stellenbosch University, 2025.
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| Format: | Thesis |
| Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2025
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| _version_ | 1867613894677102592 |
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| access_status_str | Open Access |
| author | Trollip, Zandelie |
| author2 | van der Merwe, Melissa |
| author_browse | Trollip, Zandelie van der Merwe, Melissa |
| author_facet | van der Merwe, Melissa Trollip, Zandelie |
| author_sort | Trollip, Zandelie |
| collection | Thesis |
| dc_rights_str_mv | Stellenbosch University |
| description |
Thesis (MScAgric)--Stellenbosch University, 2025. |
| format | Thesis |
| id | oai:scholar.sun.ac.za:10019.1/132287 |
| institution | Stellenbosch University (South Africa) |
| language | en_ZA |
| last_indexed | 2026-06-10T12:43:24.214Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Stellenbosch : Stellenbosch University |
| publisherStr | Stellenbosch : Stellenbosch University |
| record_format | dspace |
| source_str | SUNScholar — Stellenbosch University Repository |
| spelling | oai:scholar.sun.ac.za:10019.1/132287 Wine and food pairings : investigating consumer preferences Trollip, Zandelie van der Merwe, Melissa Brand, Jeanne Stellenbosch University. Faculty of AgriSciences. Dept. of Agricultural Economics. Food and wine pairing -- South Africa Consumers' preferences -- South Africa Wine -- Marketing -- South Africa Consumer behavior -- South Africa UCTD Thesis (MScAgric)--Stellenbosch University, 2025. Trollip, Z. 2025. Wine and Food Pairings: Investigating Consumer Preferences. Unpublished masters thesis. Stellenbosch: Stellenbosch University [online]. Available: https://scholar.sun.ac.za/items/5be68430-87b7-457c-85e5-a08d35d307dc ENGLISH SUMMARY: This study investigates consumer behaviour, preferences, and adherence to wine and food pairing principles, focusing on the interplay between theoretical guidelines and real-world application in different dining contexts. A multi-phased research approach which relies on primary data collection through an experimental approach, consisting of a sensory test and a questionnaire, was employed. The purpose was to explore whether general wine consumer preferences align with established wine and food pairing principles, particularly the traditional association of red wine with red meat and white wine with white meat. Conducted in Stellenbosch, South Africa, the experiment involved 60 participants who evaluated four wines (Chenin Blanc, Sauvignon Blanc, Pinotage, and a Red Blend) paired with two traditional South African dishes (Chicken Pie and Bobotie). Participants rated their preferences using a 7-point hedonic scale, while a post-experiment questionnaire assessed their awareness and adherence to pairing principles in home and restaurant settings. Data analysis integrates descriptive and inferential statistical methods to assess consumer preferences for, awareness of and adherence to the pairing principles. Descriptive statistics provide baseline insights into participants' demographics, wine consumption habits, and levels of wine involvement. Inferential analyses, including one-way and two-way Analysis of Variance (ANOVA), evaluate the sensory data and examine interactions between wine, food, and participant preferences. The findings reveal significant insights into consumer behaviour, highlighting both adherence to and deviations from the traditional principles. While some preferences align with established principles, others demonstrate consumer preferences that diverge from theoretical expectations, emphasising the subjective nature of sensory experiences. Variations in awareness and adherence to these principles between home and restaurant contexts highlight the influence of dining settings on consumer behaviour. Additionally, demographic factors such as age, gender, and wine involvement levels shape preferences and adherence, with the social context of consumption emerging as the most significant factor affecting consumer preferences. This study bridges the gap between theoretical wine and food pairing principles and practical consumer behaviour, offering meaningful implications for the wine and hospitality industries. The findings emphasise that understanding consumer preferences and dining contexts enhances the effectiveness of strategies to create memorable and engaging experiences for consumers. By aligning theoretical principles with real-world behaviour, the study underscores the importance of personalised experiences and consumer satisfaction in the wine and wine tourism industries. These insights contribute to the existing literature and provide practical recommendations for stakeholders aiming to refine pairing strategies and deepen consumer engagement. AFRIKAANSE OPSOMMING: Geen opsomming beskikbaar. Masters 2025-06-02T13:37:05Z 2025-06-02T13:37:05Z 2025-03 Thesis https://scholar.sun.ac.za/handle/10019.1/132287 en_ZA Stellenbosch University x, 109 pages : illustrations, includes annexures application/pdf Stellenbosch : Stellenbosch University |
| spellingShingle | Food and wine pairing -- South Africa Consumers' preferences -- South Africa Wine -- Marketing -- South Africa Consumer behavior -- South Africa UCTD Trollip, Zandelie Wine and food pairings : investigating consumer preferences |
| title | Wine and food pairings : investigating consumer preferences |
| title_full | Wine and food pairings : investigating consumer preferences |
| title_fullStr | Wine and food pairings : investigating consumer preferences |
| title_full_unstemmed | Wine and food pairings : investigating consumer preferences |
| title_short | Wine and food pairings : investigating consumer preferences |
| title_sort | wine and food pairings investigating consumer preferences |
| topic | Food and wine pairing -- South Africa Consumers' preferences -- South Africa Wine -- Marketing -- South Africa Consumer behavior -- South Africa UCTD |
| url | https://scholar.sun.ac.za/handle/10019.1/132287 |
| work_keys_str_mv | AT trollipzandelie wineandfoodpairingsinvestigatingconsumerpreferences |