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Exploring artificial intelligence in marketing: A South African perspective of adoption, usage and motivational drivers

Thesis (MCom)--Stellenbosch University, 2026.

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Bibliographic Details
Main Author: In-Albon, Livia Maria
Other Authors: Human-Van Eck, Debbie
Format: Thesis
Language:English
Published: Stellenbosch : Stellenbosch University 2026
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