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The people's typography : a social semiotic account on the relationship between 'township typography' and South African mainstream cultural production
Thesis (MPhil)--Stellenbosch University, 2012.
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| Format: | Thesis |
| Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2012
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| _version_ | 1867614024679555072 |
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| access_status_str | Open Access |
| author | Venter, Schalk (Dawid Schalk Willem) |
| author2 | Van der Wal, Ernst |
| author_browse | Van der Wal, Ernst Venter, Schalk (Dawid Schalk Willem) |
| author_facet | Van der Wal, Ernst Venter, Schalk (Dawid Schalk Willem) |
| author_sort | Venter, Schalk (Dawid Schalk Willem) |
| collection | Thesis |
| dc_rights_str_mv | Stellenbosch University |
| description | Thesis (MPhil)--Stellenbosch University, 2012. |
| format | Thesis |
| id | oai:scholar.sun.ac.za:10019.1/20278 |
| institution | Stellenbosch University (South Africa) |
| language | en_ZA |
| last_indexed | 2026-06-10T12:45:27.799Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository |
| publishDate | 2012 |
| publishDateRange | 2012 |
| publishDateSort | 2012 |
| publisher | Stellenbosch : Stellenbosch University |
| publisherStr | Stellenbosch : Stellenbosch University |
| record_format | dspace |
| source_str | SUNScholar — Stellenbosch University Repository |
| spelling | oai:scholar.sun.ac.za:10019.1/20278 The people's typography : a social semiotic account on the relationship between 'township typography' and South African mainstream cultural production Venter, Schalk (Dawid Schalk Willem) Van der Wal, Ernst Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Visual Arts. Vernacular typography Folk typography Social semiotics -- South Africa Bourdieu, Pierre Van Leeuwen, Theo Kress, Gunther Halliday, Michael Douglas, Mary Van Eeden, Wesley Durrant, Shane Curtis, Cassidy Dissertations -- Art Theses -- Art Dissertations -- Visual arts Theses -- Visual arts Visual communication -- South Africa Thesis (MPhil)--Stellenbosch University, 2012. ENGLISH ABSTRACT: This thesis presents an analysis of ‘township typography’ as a complex visual dialect generated by various economic and historical factors within the South African social landscape. A combination of specific tools, skills-sets and applications has produced a body of typographic letterforms that can be visually distinguished from standardised letterforms found in mainstream typography. Due to the origin of these letterforms, as well as their distinct appearance, ‘township typography’ has the capacity to evoke specific social, cultural or demographic structures in systems of communication. This study reveals that typographic features from ‘township typography’ are drawn into mainstream cultural production, particularly in the field of local advertising, as the result of a complex process of incorporation and institutional consecration. AFRIKAANSE OPSOMMING: Hierdie tesis bied ‘n analise van ‘township tipografie’ as ‘n komplekse visuele dialek wat gegenereer word deur verskeie ekonomiese en historiese faktore eie aan die Suid- Afrikaanse sosiale landskap. Die spesifieke kombinasie van gereedskap, vaardighede en aanwendings lei tot ‘n liggaam van lettertipes wat visueel onderskei kan word van die standaard wat in hoofstroom tipografie voorkom. Vanweë hierdie dialek se oorsprong, asook die kenmerkende voorkoms daarvan, het ‘township tipografie’ die vermoë om spesifieke sosiale, kulturele en demografiese strukture in kommunikasie op te roep. Hierdie studie toon hoe eienskappe eie aan ‘township tipografie’ weens ‘n komplekse proses van inkorporasie en institusionele inseëning in hoofstroom kulturele produksie opgeneem word, veral op die gebied van plaaslike advertensiewese. Masters 2012-03-09T08:59:55Z 2012-03-30T10:59:31Z 2012-03-09T08:59:55Z 2012-03-30T10:59:31Z 2012-03 Thesis http://hdl.handle.net/10019.1/20278 en_ZA Stellenbosch University 78 p. : ill. application/pdf Stellenbosch : Stellenbosch University |
| spellingShingle | Vernacular typography Folk typography Social semiotics -- South Africa Bourdieu, Pierre Van Leeuwen, Theo Kress, Gunther Halliday, Michael Douglas, Mary Van Eeden, Wesley Durrant, Shane Curtis, Cassidy Dissertations -- Art Theses -- Art Dissertations -- Visual arts Theses -- Visual arts Visual communication -- South Africa Venter, Schalk (Dawid Schalk Willem) The people's typography : a social semiotic account on the relationship between 'township typography' and South African mainstream cultural production |
| title | The people's typography : a social semiotic account on the relationship between 'township typography' and South African mainstream cultural production |
| title_full | The people's typography : a social semiotic account on the relationship between 'township typography' and South African mainstream cultural production |
| title_fullStr | The people's typography : a social semiotic account on the relationship between 'township typography' and South African mainstream cultural production |
| title_full_unstemmed | The people's typography : a social semiotic account on the relationship between 'township typography' and South African mainstream cultural production |
| title_short | The people's typography : a social semiotic account on the relationship between 'township typography' and South African mainstream cultural production |
| title_sort | people s typography a social semiotic account on the relationship between township typography and south african mainstream cultural production |
| topic | Vernacular typography Folk typography Social semiotics -- South Africa Bourdieu, Pierre Van Leeuwen, Theo Kress, Gunther Halliday, Michael Douglas, Mary Van Eeden, Wesley Durrant, Shane Curtis, Cassidy Dissertations -- Art Theses -- Art Dissertations -- Visual arts Theses -- Visual arts Visual communication -- South Africa |
| url | http://hdl.handle.net/10019.1/20278 |
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