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Leveraging connectivity to innovate for a differentiated customer experience : a study into the management of interaction between financial services organisations and their external environment to enhance the innovation process for the delivery of a differentiated customer experience

Thesis (MComm)--Stellenbosch University, 2004.

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Bibliographic Details
Main Author:	Ganzevoort, Boto Wybrand
Other Authors:	Leibold, M.
Format:	Thesis
Language:	en_ZA
Published:	Stellenbosch : Stellenbosch University 2012
Subjects:	Customer services Customer relations Relationship marketing Organizational change Technological innovations > Management Creative ability in business Knowledge management Financial services industry > Customer services Dissertations > Business management Theses > Business management
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Internet

http://hdl.handle.net/10019.1/50008