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The importance of branding in the low cost retail industry
Assignment (MEcon)--University of Stellenbosch, 2001.
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| Other Authors: | |
| Format: | Thesis |
| Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2012
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| _version_ | 1867613983659261952 |
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| access_status_str | Open Access |
| author | Jackel, Michelle |
| author2 | Du Toit, J. B. |
| author_browse | Du Toit, J. B. Jackel, Michelle |
| author_facet | Du Toit, J. B. Jackel, Michelle |
| author_sort | Jackel, Michelle |
| collection | Thesis |
| dc_rights_str_mv | Stellenbosch University |
| description | Assignment (MEcon)--University of Stellenbosch, 2001. |
| format | Thesis |
| id | oai:scholar.sun.ac.za:10019.1/52538 |
| institution | Stellenbosch University (South Africa) |
| language | en_ZA |
| last_indexed | 2026-06-10T12:44:49.127Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository |
| publishDate | 2012 |
| publishDateRange | 2012 |
| publishDateSort | 2012 |
| publisher | Stellenbosch : Stellenbosch University |
| publisherStr | Stellenbosch : Stellenbosch University |
| record_format | dspace |
| source_str | SUNScholar — Stellenbosch University Repository |
| spelling | oai:scholar.sun.ac.za:10019.1/52538 The importance of branding in the low cost retail industry Jackel, Michelle Du Toit, J. B. Stellenbosch University. Faculty of Economic and Management Sciences. Dept. of Industrial Psychology. Brand name products -- South Africa Retail trade -- South Africa Dissertations -- Business economics Theses -- Business economics Assignment (MEcon)--University of Stellenbosch, 2001. ENGLISH ABSTRACT: The field study reported here examined the importance of branding in the low cost retail industry. Two low cost retailers were identified, who sell boys grey school trousers. The one retailer sells the trousers with a brand name, while the other doesn't sell the grey school trousers with a brand name. Sales volumes of both retailers were drawn for a certain period and questionnaires were developed and sent to the different shops to be completed by the customers to determine how important brands were to them. The results of the research indicated that the retailer selling grey school trousers with a brand name sold more units than the retailer selling the grey school trousers without a brand name. Furthermore, the customers indicated that they would buy grey school trousers with a brand name rather than buying grey school trousers without a brand name, AFRIKAANSE OPSOMMING: Die navorsing wat hier gerapporteer word, ondersoek die belangrikheid van handelsmerke in die lae-koste kleinhandel industrie. Twee lae-koste kleinhandelaars is geidentifiseer wat grys skool langbroeke vir seuns verkoop. Die een kleinhandelaar verkoop die grys skoollangbroek met 'n handelsnaam, terwyl die ander kleinhandelaar nie die broek met 'n handelsnaam verkoop nie. Verkoopsvolume data vir 'n sekere periode is van beide kleinhandelaars getrek en vraelyste is ontwikkel en na die winkels gestuur. Die klient moes die vraelys voltooi om te bepaal hoe belangrik handelsmerke vir die klient is. Die resultate van die studie het daarop gedui dat die kleinhandelaar wat die grys skool langbroek met die handelsmerk verkoop, meer eenhede verkoop het as die kleinhandelaar wat die grys skool langbroek sonder handelsmerk verkoop. Verder het die klient aangedui dat die grys skool langbroek met 'n handelsnaam eerder gekoop sal word as 'n grys skoollangbroek sonder handelsmerk. Masters 2012-08-27T11:35:02Z 2012-08-27T11:35:02Z 2001-03 Thesis http://hdl.handle.net/10019.1/52538 en_ZA Stellenbosch University 26, [10] p. application/pdf Stellenbosch : Stellenbosch University |
| spellingShingle | Brand name products -- South Africa Retail trade -- South Africa Dissertations -- Business economics Theses -- Business economics Jackel, Michelle The importance of branding in the low cost retail industry |
| title | The importance of branding in the low cost retail industry |
| title_full | The importance of branding in the low cost retail industry |
| title_fullStr | The importance of branding in the low cost retail industry |
| title_full_unstemmed | The importance of branding in the low cost retail industry |
| title_short | The importance of branding in the low cost retail industry |
| title_sort | importance of branding in the low cost retail industry |
| topic | Brand name products -- South Africa Retail trade -- South Africa Dissertations -- Business economics Theses -- Business economics |
| url | http://hdl.handle.net/10019.1/52538 |
| work_keys_str_mv | AT jackelmichelle theimportanceofbrandinginthelowcostretailindustry AT jackelmichelle importanceofbrandinginthelowcostretailindustry |