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Die invloed van indeksikaliteit en gepastheid van advertensiemusiek en betrokkenheid van verbruikers op verbruikers se reaksie teenoor advertensies

Rugtitel: Die rol van musiek in TV advertensies.

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Main Author: Van den Berg, Karin
Other Authors: Stellenbosch University. Faculty of . Dept. of .
Format: Thesis
Language:af_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Consumer behavior
Music in advertising
Advertising > Psychological aspects
Television advertising > Psychological aspects
Dissertations > Industrial psychology
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Summary:Rugtitel: Die rol van musiek in TV advertensies.

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