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An engineering approach to an integrated value proposition design framework

Thesis (MEng)--Stellenbosch University, 2015.

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Bibliographic Details
Main Author:	Van der Merwe, Carmen
Other Authors:	Van Rensburg, Antonie C. J.
Format:	Thesis
Language:	en_ZA
Published:	Stellenbosch : Stellenbosch University 2015
Subjects:	Customer segmentation Refined Kano's model Blue Ocean strategy Quality function deployment Bass model Customer lifetime value Goodwill firm value UCTD
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Internet

http://hdl.handle.net/10019.1/96856