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Towards a client-based brand equity framework for selected business-to-business services

Thesis (D.Phil)--Stellenbosch University, 2016.

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Main Author: Steenkamp, Pieter
Other Authors: Herbst, Frederick Jacobus
Format: Thesis
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2016
Subjects:
Client-based brand equity
Business-to-business advertising
Brand name products
Advertising, Industrial
Product management
Branding (Marketing)
UCTD
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Summary:Thesis (D.Phil)--Stellenbosch University, 2016.

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