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Brand communications with self-directed negative messages: A conceptual framework and research agenda
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| Published in: | AMS Review |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2025
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| Subjects: | |
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| _version_ | 1864030189265092611 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | AMS Review |
| description | |
| discipline_display | Social Sciences |
| discipline_facet | Social Sciences |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:25003 |
| institution | FRELIP |
| journal_source_facet | AMS Review |
| publishDate | 2025 |
| publishDateSort | 2025 |
| record_format | rss_article |
| spellingShingle | Brand communications with self-directed negative messages: A conceptual framework and research agenda — — — — — Marketing and Purchasing Sociology Social Sciences |
| sub_discipline_display | Sociology |
| sub_discipline_facet | Sociology |
| subject_display | — — — — — Marketing and Purchasing Sociology Social Sciences — — — — — Marketing and Purchasing Sociology Social Sciences |
| subject_facet | — — — — — Marketing and Purchasing Sociology Social Sciences |
| title | Brand communications with self-directed negative messages: A conceptual framework and research agenda |
| title_auth | Brand communications with self-directed negative messages: A conceptual framework and research agenda |
| title_full | Brand communications with self-directed negative messages: A conceptual framework and research agenda |
| title_fullStr | Brand communications with self-directed negative messages: A conceptual framework and research agenda |
| title_full_unstemmed | Brand communications with self-directed negative messages: A conceptual framework and research agenda |
| title_short | Brand communications with self-directed negative messages: A conceptual framework and research agenda |
| title_sort | brand communications with self-directed negative messages: a conceptual framework and research agenda |
| topic | — — — — — Marketing and Purchasing Sociology Social Sciences |
| url | https://link.springer.com/article/10.1007/s13162-025-00318-9 |