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From Origins to Outcomes: A Critical Analysis of Ethiopia’s Tourism Branding Strategy, Structural Constraints, and Strategic Pathways

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Bibliographic Details
Published in:Journal of Marketing and Consumer Research
Format: Online Article RSS Article
Published: 2026
Subjects:
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container_title Journal of Marketing and Consumer Research
description
discipline_display Social Sciences
discipline_facet Social Sciences
format Online Article
RSS Article
genre Journal Article
id rss_article:25024
institution FRELIP
journal_source_facet Journal of Marketing and Consumer Research
publishDate 2026
publishDateSort 2026
record_format rss_article
spellingShingle From Origins to Outcomes: A Critical Analysis of Ethiopia’s Tourism Branding Strategy, Structural Constraints, and Strategic Pathways
— — — — — Marketing and Purchasing
Sociology
Social Sciences
sub_discipline_display Sociology
sub_discipline_facet Sociology
subject_display — — — — — Marketing and Purchasing
Sociology
Social Sciences
— — — — — Marketing and Purchasing
Sociology
Social Sciences
subject_facet — — — — — Marketing and Purchasing
Sociology
Social Sciences
title From Origins to Outcomes: A Critical Analysis of Ethiopia’s Tourism Branding Strategy, Structural Constraints, and Strategic Pathways
title_auth From Origins to Outcomes: A Critical Analysis of Ethiopia’s Tourism Branding Strategy, Structural Constraints, and Strategic Pathways
title_full From Origins to Outcomes: A Critical Analysis of Ethiopia’s Tourism Branding Strategy, Structural Constraints, and Strategic Pathways
title_fullStr From Origins to Outcomes: A Critical Analysis of Ethiopia’s Tourism Branding Strategy, Structural Constraints, and Strategic Pathways
title_full_unstemmed From Origins to Outcomes: A Critical Analysis of Ethiopia’s Tourism Branding Strategy, Structural Constraints, and Strategic Pathways
title_short From Origins to Outcomes: A Critical Analysis of Ethiopia’s Tourism Branding Strategy, Structural Constraints, and Strategic Pathways
title_sort from origins to outcomes: a critical analysis of ethiopia’s tourism branding strategy, structural constraints, and strategic pathways
topic — — — — — Marketing and Purchasing
Sociology
Social Sciences
url https://iiste.org/Journals/index.php/JMCR/article/view/63759