Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
The Effect of Facebook Advertising Quality on Consumer Purchase Intention: A Comparative SEM Study of Ghana and Guyana. Incorporating Trust and Risk Perceptions
Saved in:
| Published in: | International Journal of Marketing Studies |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: The Effect of Facebook Advertising Quality on Consumer Purchase Intention: A Comparative SEM Study of Ghana and Guyana. Incorporating Trust and Risk Perceptions
- The Influence of Gambling Advertising on Consumers' Gambling Purchasing Decisions
- Fuel Type Preference in Car Purchases: A Gender based Critical Study
- Examination of Factors Influencing Consumers’ Water Conservation Behavior: The Moderating Role of Information Publicity
- From purpose statements to purpose systems: Research opportunities on eudaimonic well-being for consumers and employees
- Case Study of Emotion-Based Charitable Foundation Communication: Consumer Evaluation of Emotional Content Used in Digital Communication
- Investigating critical success factors in driving artificial intelligence-based accounting system acceptance and firm performance among SME users in Ghana: Employing a modified information system success model